It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Content provided by Sharon Toerek. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sharon Toerek or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Similar to The Innovative Agency
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
The Moneycontrol Podcast is your daily source of business news, investment analysis and advice on stocks and the markets. Tune in to broaden your horizons with podcasts by journalists, experts and analysts giving you a head-start in the investment game.
…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
The Knowledge at Wharton Network Acast feed serves as a curated showcase highlighting the best content from our podcast collection. Each week, we feature one standout episode from each show in the Wharton Podcast Network, giving listeners a comprehensive sample of our diverse business and academic content. This rotating selection allows audiences to discover new shows within our network while experiencing the depth and variety of Wharton's thought leadership across different topics and forma ...
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
The daily drama of money and work from the BBC.
…
continue reading
In each episode of "Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
…
continue reading
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
))
318. Leveraging AI for SEO Advantage, with Carl Holden
Manage episode 512292026 series 3079242
Content provided by Sharon Toerek. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sharon Toerek or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Today on The Innovative Agency Podcast Sharon Toerek and guest Carl Holden tackle one of the biggest shifts reshaping our industry — how AI is rewriting the rules of SEO and digital marketing.
Carl, agency owner and Founder of RankBot, has been at the forefront of this transformation. He's seen firsthand how AI is changing client expectations, lowering barriers to entry, and forcing agencies to redefine what "value" really means.
Carl digs into what it takes to stay relevant and profitable in this new landscape, from redefining your agency's value proposition to applying AI strategically (not reactively).
If you've been wondering how to lead through this next evolution of search and strategy, this is an episode you'll want to take notes on.
What you will learn in this episode:
Why AI is rapidly disrupting the traditional SEO landscape
How agency owners can adapt before the competition
The real impact of generative AI tools like ChatGPT on content creation, link-building, and external SEO strategies
Key opportunities and threats AI poses for agencies focused on search, local, and digital marketing
How to identify and automate repetitive agency tasks to boost efficiency and diversify your services
Strategies for educating clients about AI's impact on findability and how to set realistic expectations for SEO outcomes
Best practices for upskilling your team, fostering a culture of innovation, and protecting your agency's intellectual capital
The impending shift toward immersive, AI-powered marketing experiences and what agencies should do now to prepare
Bio
Carl Holden is the CEO and co-founder of RankBot, an AI-powered SaaS specializing in off-page SEO, backlinks, keyword tracking, and website optimization, making SEO easy, accessible, for his clients, giving them a competitive edge in their industry. With more than 200 hours of AI training from Wharton, IBM, Microsoft, and Google, Carl brings deep expertise in generative AI to the world of digital marketing. He's also the co-owner of Zellus Marketing, an Amazon Top Author in Marketing and Web Analytics, and a contributor to Forbes and the Huntsville Business Journal. A former Toastmasters world semifinalist, Carl speaks on AI and marketing at events nationwide.
Resources:
Website: https://rankbot.ai/
LinkedIn Personal: https://www.linkedin.com/in/carlholdenmarketing/
Facebook Business: https://www.facebook.com/rankbotai
303 episodes
Share
Manage episode 512292026 series 3079242
Content provided by Sharon Toerek. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sharon Toerek or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Today on The Innovative Agency Podcast Sharon Toerek and guest Carl Holden tackle one of the biggest shifts reshaping our industry — how AI is rewriting the rules of SEO and digital marketing.
Carl, agency owner and Founder of RankBot, has been at the forefront of this transformation. He's seen firsthand how AI is changing client expectations, lowering barriers to entry, and forcing agencies to redefine what "value" really means.
Carl digs into what it takes to stay relevant and profitable in this new landscape, from redefining your agency's value proposition to applying AI strategically (not reactively).
If you've been wondering how to lead through this next evolution of search and strategy, this is an episode you'll want to take notes on.
What you will learn in this episode:
Why AI is rapidly disrupting the traditional SEO landscape
How agency owners can adapt before the competition
The real impact of generative AI tools like ChatGPT on content creation, link-building, and external SEO strategies
Key opportunities and threats AI poses for agencies focused on search, local, and digital marketing
How to identify and automate repetitive agency tasks to boost efficiency and diversify your services
Strategies for educating clients about AI's impact on findability and how to set realistic expectations for SEO outcomes
Best practices for upskilling your team, fostering a culture of innovation, and protecting your agency's intellectual capital
The impending shift toward immersive, AI-powered marketing experiences and what agencies should do now to prepare
Bio
Carl Holden is the CEO and co-founder of RankBot, an AI-powered SaaS specializing in off-page SEO, backlinks, keyword tracking, and website optimization, making SEO easy, accessible, for his clients, giving them a competitive edge in their industry. With more than 200 hours of AI training from Wharton, IBM, Microsoft, and Google, Carl brings deep expertise in generative AI to the world of digital marketing. He's also the co-owner of Zellus Marketing, an Amazon Top Author in Marketing and Web Analytics, and a contributor to Forbes and the Huntsville Business Journal. A former Toastmasters world semifinalist, Carl speaks on AI and marketing at events nationwide.
Resources:
Website: https://rankbot.ai/
LinkedIn Personal: https://www.linkedin.com/in/carlholdenmarketing/
Facebook Business: https://www.facebook.com/rankbotai
303 episodes
All episodes
×
Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.
Similar to The Innovative Agency
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
The Moneycontrol Podcast is your daily source of business news, investment analysis and advice on stocks and the markets. Tune in to broaden your horizons with podcasts by journalists, experts and analysts giving you a head-start in the investment game.
…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
The Knowledge at Wharton Network Acast feed serves as a curated showcase highlighting the best content from our podcast collection. Each week, we feature one standout episode from each show in the Wharton Podcast Network, giving listeners a comprehensive sample of our diverse business and academic content. This rotating selection allows audiences to discover new shows within our network while experiencing the depth and variety of Wharton's thought leadership across different topics and forma ...
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
The daily drama of money and work from the BBC.
…
continue reading
In each episode of "Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
…
continue reading
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
