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251. AI + Your Agency: Balancing Risks with Reward, with Sharon Toerek
Manage episode 423183265 series 3079242
Content provided by Sharon Toerek. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sharon Toerek or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
AI + Your Agency: Balancing Risks with Reward, with Sharon Toerek
Intro
The host of The Innovative Agency, Sharon Toerek, Founder of Toerek Law, sits with us in today’s solocast to unravel the complexities and dual-edged nature of Artificial Intelligence (AI) in the marketing world. As we explore the transformative effects of AI on agency operations, Sharon provides an in-depth analysis of both the opportunities it presents and the risks it poses.
What you will learn in this episode:
How AI can dramatically enhance agency efficiency and profitability.
Key legal considerations around Intellectual Property protection for AI-generated content.
Insights into copyright issues specific to AI and human-created content combinations.
The necessity of robust policies for managing AI use in agencies.
Steps for integrating AI responsibly with a focus on legal compliance and confidentiality.
Upcoming resources and tools to help agencies navigate the AI landscape effectively.
Resources:
Website: legalandcreative.com
LinkedIn: https://www.linkedin.com/in/sharontoerek/
Twitter: https://twitter.com/SharonToerek
303 episodes
Share
Manage episode 423183265 series 3079242
Content provided by Sharon Toerek. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sharon Toerek or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
AI + Your Agency: Balancing Risks with Reward, with Sharon Toerek
Intro
The host of The Innovative Agency, Sharon Toerek, Founder of Toerek Law, sits with us in today’s solocast to unravel the complexities and dual-edged nature of Artificial Intelligence (AI) in the marketing world. As we explore the transformative effects of AI on agency operations, Sharon provides an in-depth analysis of both the opportunities it presents and the risks it poses.
What you will learn in this episode:
How AI can dramatically enhance agency efficiency and profitability.
Key legal considerations around Intellectual Property protection for AI-generated content.
Insights into copyright issues specific to AI and human-created content combinations.
The necessity of robust policies for managing AI use in agencies.
Steps for integrating AI responsibly with a focus on legal compliance and confidentiality.
Upcoming resources and tools to help agencies navigate the AI landscape effectively.
Resources:
Website: legalandcreative.com
LinkedIn: https://www.linkedin.com/in/sharontoerek/
Twitter: https://twitter.com/SharonToerek
303 episodes
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Similar to The Innovative Agency
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
The Moneycontrol Podcast is your daily source of business news, investment analysis and advice on stocks and the markets. Tune in to broaden your horizons with podcasts by journalists, experts and analysts giving you a head-start in the investment game.
…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
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…
continue reading
News and insight from the business world. Download the podcast via the BBC Sounds app.
…
continue reading
The daily drama of money and work from the BBC.
…
continue reading
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…
continue reading
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Go offline with the Player FM app!
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