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091: Find Stories So Powerful Your Clients Can't Help But Share Them | Financial Advisor Book Writing Webinar
Manage episode 509545060 series 3479584
Content provided by Paul G. McManus. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paul G. McManus or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this transformative webinar, Paul and Gabe McManus reveal why your most powerful marketing assets—your client transformation stories—are trapped in your head, and exactly how to turn them into a book that builds your practice.
What You'll Discover:
- The "You have my faith" story that made Gabe triple his life insurance immediately
- Why Steven's Target bag story about throw pillows made Paul hire him as his financial advisor
- How Bernd went from "I'm just a numbers guy" to writing a book about Antarctica and retirement planning
- Morgan's journey from "I'm not a storyteller" to booking the largest podcast in her industry
- The 2-minute phone technique that captures million-dollar stories after every client meeting
Key Takeaways:
- Why saying "I have lots of stories" means you have zero usable stories
- The "Greatest Hits" framework for developing repeatable, powerful stories
- How to go from blank page to published author in 6-12 weeks (without writing)
Paul and Gabe McManus have helped 500 financial advisors generate $100 million in fees and commissions through strategic storytelling and book authorship. Paul's own book landed him on Michael Kitces' Financial Advisor Success podcast, doubling his business in one year.
Perfect for: Financial advisors who know they should write a book but don't know where to start, aren't "writers," or think their stories aren't interesting enough.
Contact: Gabe McManus [email protected] to learn more about our author programs.
Claim your free audiobook copy at: www.theshortbookformula.com
Chapters
1. Setting The Stage: Why Stories Matter (00:00:00)
2. The Life Insurance Story That Saved A Family (00:02:51)
3. From Emotion To Action: Real Behavior Change (00:04:51)
4. Advisors’ Storytelling Gaps And How To Fix Them (00:06:26)
5. Antarctica And The Power Of Personal Stories (00:08:46)
6. Balancing Heart And Head: Story vs. Technicals (00:11:31)
7. Crafting “Greatest Hits” Signature Stories (00:15:11)
8. The Target Bags: Guilt-Free Cash Flow (00:18:36)
9. Referrals Through Repeatable Stories And Books (00:22:26)
10. Identity Shift: From Numbers Person To Storyteller (00:25:26)
11. A Simple System To Capture Stories (00:28:36)
12. The 6–12 Week Book Process And ROI (00:31:26)
94 episodes
Share
Manage episode 509545060 series 3479584
Content provided by Paul G. McManus. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paul G. McManus or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this transformative webinar, Paul and Gabe McManus reveal why your most powerful marketing assets—your client transformation stories—are trapped in your head, and exactly how to turn them into a book that builds your practice.
What You'll Discover:
- The "You have my faith" story that made Gabe triple his life insurance immediately
- Why Steven's Target bag story about throw pillows made Paul hire him as his financial advisor
- How Bernd went from "I'm just a numbers guy" to writing a book about Antarctica and retirement planning
- Morgan's journey from "I'm not a storyteller" to booking the largest podcast in her industry
- The 2-minute phone technique that captures million-dollar stories after every client meeting
Key Takeaways:
- Why saying "I have lots of stories" means you have zero usable stories
- The "Greatest Hits" framework for developing repeatable, powerful stories
- How to go from blank page to published author in 6-12 weeks (without writing)
Paul and Gabe McManus have helped 500 financial advisors generate $100 million in fees and commissions through strategic storytelling and book authorship. Paul's own book landed him on Michael Kitces' Financial Advisor Success podcast, doubling his business in one year.
Perfect for: Financial advisors who know they should write a book but don't know where to start, aren't "writers," or think their stories aren't interesting enough.
Contact: Gabe McManus [email protected] to learn more about our author programs.
Claim your free audiobook copy at: www.theshortbookformula.com
Chapters
1. Setting The Stage: Why Stories Matter (00:00:00)
2. The Life Insurance Story That Saved A Family (00:02:51)
3. From Emotion To Action: Real Behavior Change (00:04:51)
4. Advisors’ Storytelling Gaps And How To Fix Them (00:06:26)
5. Antarctica And The Power Of Personal Stories (00:08:46)
6. Balancing Heart And Head: Story vs. Technicals (00:11:31)
7. Crafting “Greatest Hits” Signature Stories (00:15:11)
8. The Target Bags: Guilt-Free Cash Flow (00:18:36)
9. Referrals Through Repeatable Stories And Books (00:22:26)
10. Identity Shift: From Numbers Person To Storyteller (00:25:26)
11. A Simple System To Capture Stories (00:28:36)
12. The 6–12 Week Book Process And ROI (00:31:26)
94 episodes
All episodes
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Similar to The Influential Advisor
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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1
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Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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continue reading
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Each week on the StoryBrand Podcast host Donald Miller, bestselling author of the book "Building A StoryBrand", shares strategies for creating marketing and messaging that make you stand out, connect with customers, and actually grow your business. Get the tools you need to create clear and effective messaging that grows your business at StoryBrand.com.
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
…
continue reading
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