At the Texas Tech University REO Conference, Jeremy Mercer (The Industrialist) and Conrad Madsen (The C-Suite Show) teamed up for a rare joint conversation with industry icon Jack Fraker. From his early days working overseas on the Alaskan pipeline and in Saudi Arabia, to the cold call that led Nokia to Alliance, to building one of the most respected brokerage careers in industrial real estate—Jack shares lessons learned, pivotal deals, and timeless advice on persistence, work ethic, and relationships. This crossover episode delivers wisdom for both students entering the industry and veterans looking to sharpen their edge.