In a world where profit often seems to clash with purpose, Giles Brook stands out as a pioneer who delivers both. A serial entrepreneur, investor, and CEO, Giles has played a pivotal role in scaling some of the biggest challenger brands, from Innocent Drinks to BEAR, Pip & Nut, and Vita Coco. In this episode of The Impact Game Changers, Giles shares how a strategic pivot during his time at Innocent led him to launch his own venture. He met Mike Kirban, the founder of Vita Coco, and recognised an untapped opportunity in Europe. By 2010, he introduced coconut water to the UK and built Vita Coco EMEA into a £40m business, creating an entirely new category in the process. Beyond his own ventures, Giles takes a unique approach to investment— backing founders who share his commitment to health, ethical business, and sustainability. Unlike traditional venture capitalists, he prioritises purpose alongside profit, supporting brands that are reshaping the industry for good. Get ready for an insightful conversation with one of the most dynamic leaders in food and drink.TOPICS COVERED:

1. How to launch Healthy Food and Drink Brands
2. Investment in Ethical Brands that Do Good
3. The Entrepreneurial Journey
4. Work Life Balance
5. The Importance of a Team Culture
6. Mentoring Start-ups
7. Intuition and Insight

KEY QUOTES:

• “What drives me is going through the motions, launching the brand, the excitement. That first major listing or that first consumer.”
• “I think making mistakes along the way is part of it, because you learn from them.”
• “Whatever you're doing, try and find some sort of escapism or something that gives you energy outside of the business.”

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