Building a successful brand from scratch is no easy feat, but Pippa Murray’s journey with Pip & Nut encapsulates the right blend of passion, discipline, and strategic planning to become one of the UK’s most loved B Corp certified brands. Pippa’s brand journey did not start in the boardroom, but on the streets during her marathon training. Her love of nut butter, a favourite post-run snack, was the kernel of inspiration and innovation for Pip & Nut. The transition from concept to product however wasn’t always straightforward. Pippa’s initial attempts to secure investment was met with numerous rejections, leading her to consider crowdfunding. Breaking into the retail market also required meticulous preparation and pitch perfection. Pippa credits her mentor, Giles Brook, with refining her approach to articulate the brand’s value proposition more effectively. Join us for this episode of The IMPACT Game ChangersTM podcast, as we deep dive into Pippa’s story, and how her purpose turned Pip & Nut into a household name. You can visit www.pipandnut.com or follow them on LinkedIn or Instagram. Are you inspired by Pippa’s story? Then subscribe to The IMPACT Game Changers™ podcast for more insights and inspiring journeys from business leaders who are making an IMPACT for People, Planet, and Profit.TOPICS COVERED:

1. Brand Evolution
2. Business Growth Cycles
3. Crowdfunding
4. Retail Partnerships
5. Innovation Challenges
6. Mental Health & Running
7. Consumer Engagement

THREE FUN FACTS:

• Pippa Murray came up with the idea of Pip & Nut when she was training for the Paris Marathon.
• Pippa initially struggled to secure investment and pitched her idea at St. James’ Palace before turning to Crowdfunding.
• The brand name ‘Pip & Nut’ was almost changed during development, but Pippa knew it was the right choice when she saw the visual identity.

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