In this episode, Wendy Colter and Hannah of Hummingbird Creative Group delve into the intriguing conversation with Kimberly Mitchell, owner of Home With Help. Kimberly shares her journey in buying a non-medical home care business, emphasizing that even without a love for marketing, success is possible through strategic delegation. The discussion spans her early challenges, significant marketing shifts, and the importance of innovation and community presence. Tune in for valuable insights into maintaining growth in the home health care industry and the importance of aligning business practices with core values.

00:00 Introduction and Episode Recap
02:36 Guest Introduction: Wendy Colter
04:12 Meet Kimberly Mitchell: Balancing Business and Family
06:48 The Importance of Community and Branding
08:11 Navigating the Home Care Industry
10:23 Marketing Strategies and Challenges
13:45 The Hummingbird Effect: Small Changes, Big Impact
24:17 Future Plans and Advice for Business Owners
42:31 Conclusion and Contact Information