Abstract: This article explores how senior managers can cultivate creativity and innovation throughout all levels of their organization. In today's fast-paced business environment, creativity is a strategic imperative for competitive advantage. However, many companies focus creative efforts at the executive level rather than empowering employees at all levels. The article outlines key methods leaders can use to foster a culture where creative thinking flourishes organization-wide. Specifically, leaders must recognize creativity as an innate capacity, build psychological safety, provide autonomy, nurture curiosity through learning, reward experimentation, facilitate cross-pollination, and properly equip teams. When senior managers establish these cultural and structural conditions, they can activate untapped creative potential across the entire workforce. Through this distributed approach to innovation, companies gain promising new ideas from diverse sources as well as greater employee engagement and adaptability.