Abstract: This research brief challenges the common assumption that having employees in the office together five days a week is essential for building and maintaining a strong organizational culture. Through a review and synthesis of relevant scholarly literature from fields such as management, psychology, and sociology, the article finds little empirical evidence supporting the notion that co-location drives cultural outcomes like performance, collaboration, and engagement. Two case studies are presented of companies that have flourished culturally while embracing hybrid and remote work arrangements. The article concludes by outlining practical strategies that forward-thinking leaders are using to nurture connections, shared purpose, and cultural vibrancy regardless of employees' physical work locations. These strategies include clarifying core values, redesigning workspaces, training managers for hybridity, and nurturing interpersonal bonds through a variety of virtual and in-person relationship building activities.