Abstract: This article explores how organizational leaders can overcome issues of eroded trust within their companies. The article argues that trust is more critical than ever for effective leadership and strong business performance. However, recent scandals and a lack of faith in institutions have left many firms facing a "trust crisis." Drawing on academic research and the author's consulting experience, key constructs of trust like competence, consistency, benevolence and integrity are defined. Research highlighting declining trust metrics is presented. The article then provides practical strategies leaders can implement to rebuild trust from the ground up. This involves demonstrating abilities and following through on commitments, communicating caring for stakeholders, and engaging all employee levels. Ongoing measurement and refinement of trust-building initiatives is also deemed important. The overarching message is that restoring confidence requires long-term effort across an organization.