Abstract: This article explores how applying Maslow's classic hierarchy of needs theory to company culture can help optimize employee engagement, retention, and performance. Abraham Maslow's principles of motivation posit that lower-level physiological and safety needs must be reasonably satisfied before individuals strongly pursue higher psychological needs. Translating this to the workplace, the brief discusses how organizations must first address basic compensation, benefits, and job security before focusing on cultural initiatives targeting belonging, esteem, and self-actualization needs. Through a balanced, multi-level approach and industry examples, practical applications are provided for fulfilling each level of the hierarchy within company culture. Viewing cultural strategies through Maslow's lens can guide balanced initiatives meeting all employee motivation levels. When needs across the full hierarchy are supported, staff feel empowered to bring their best selves and abilities to their roles.