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EP166: The Marketing Leadership Playbook for Scale-Ups
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Manage episode 277830778 series 2779415
In this episode of the GrowthTLDR, we talk to Mark Fiske, who has lead teams at Ancestry and CreditKarma.
We talk to Mark about all of the things you need to master to lead marketing at a successful scale-up company.
We get into how you should prioritize and understand where you should invest your resources, time, and budget.
We talk about how to do customer acquisition at scale and what happens when your main channels start to plateau.
We talk about the importance of hiring and why the chief product officer at CreditKarma spent 20 hours a week talking to potential candidates, even when they hadn't any open roles.
Happy Growing!
98 episodes
EP166: The Marketing Leadership Playbook for Scale-Ups
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on February 29, 2024 16:17 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 277830778 series 2779415
In this episode of the GrowthTLDR, we talk to Mark Fiske, who has lead teams at Ancestry and CreditKarma.
We talk to Mark about all of the things you need to master to lead marketing at a successful scale-up company.
We get into how you should prioritize and understand where you should invest your resources, time, and budget.
We talk about how to do customer acquisition at scale and what happens when your main channels start to plateau.
We talk about the importance of hiring and why the chief product officer at CreditKarma spent 20 hours a week talking to potential candidates, even when they hadn't any open roles.
Happy Growing!
98 episodes
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