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EP166: The Marketing Leadership Playbook for Scale-Ups

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Content provided by Kieran Flanagan and Scott Tousley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kieran Flanagan and Scott Tousley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of the GrowthTLDR, we talk to Mark Fiske, who has lead teams at Ancestry and CreditKarma.

We talk to Mark about all of the things you need to master to lead marketing at a successful scale-up company.

We get into how you should prioritize and understand where you should invest your resources, time, and budget.

We talk about how to do customer acquisition at scale and what happens when your main channels start to plateau.

We talk about the importance of hiring and why the chief product officer at CreditKarma spent 20 hours a week talking to potential candidates, even when they hadn't any open roles.

Happy Growing!

  continue reading

98 episodes

Artwork
iconShare
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on February 29, 2024 16:17 (1+ y ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 277830778 series 2779415
Content provided by Kieran Flanagan and Scott Tousley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kieran Flanagan and Scott Tousley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of the GrowthTLDR, we talk to Mark Fiske, who has lead teams at Ancestry and CreditKarma.

We talk to Mark about all of the things you need to master to lead marketing at a successful scale-up company.

We get into how you should prioritize and understand where you should invest your resources, time, and budget.

We talk about how to do customer acquisition at scale and what happens when your main channels start to plateau.

We talk about the importance of hiring and why the chief product officer at CreditKarma spent 20 hours a week talking to potential candidates, even when they hadn't any open roles.

Happy Growing!

  continue reading

98 episodes

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