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The Entrepreneur's Cheat Code: Omni-channel Marketing
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Send us a textAt the heart of this episode, Scott Scully and Jeff Winters delve into the evolution of their prospecting approach, highlighting the power of an omni-channel strategy. Starting with a call-only model, they gradually expanded to include email, LinkedIn, social retargeting, and direct mail - a journey that mirrors the changing landscape of lead generation.Scott shares compelling statistics, revealing that an omni-channel approach can lead to a 30% higher response rate and a 50% in...
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Chapters
1. The Entrepreneur's Cheat Code: Omni-channel Marketing (00:00:00)
2. [Ad] Everyday AI: Your daily guide to grown with Generative AI (00:11:08)
3. (Cont.) The Entrepreneur's Cheat Code: Omni-channel Marketing (00:11:58)
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