This story was originally published on HackerNoon at: https://hackernoon.com/how-prem-kothandaraman-helped-zynga-attract-1m-new-players.
Prem Kothandaraman redefined monetization for Zynga’s Words With Friends, boosting users by 30% with a smart, player-friendly in-game currency system.
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Prem Nishanth Kothandaraman led the launch of the first in-game currency system for Words With Friends, increasing players by 30% and boosting engagement. His dual-currency design and technical innovation modernized monetization while enhancing gameplay, earning him recognition as a rising talent in the gaming industry.