Welcome to another insightful episode of The Global Sales Leader Podcast, hosted by Jason Cooper – sales relationship coach and high-performance sales trainer. In this engaging conversation, Jason welcomes Jed Futter, a seasoned retail industry expert with 30+ years of experience, including 15 years as a senior buyer at Asda.This episode uncovers the hidden drivers of successful buyer-seller relationships, offering rare insights from behind the scenes of high-level retail decision-making. Jed shares how emotional intelligence, authentic communication, and power balance shape effective negotiations, long-term partnerships, and trust-driven leadership.Whether you're in sales, procurement, leadership, or just love learning how people work in high-stakes environments, this episode is packed with golden nuggets of wisdom on:Building rapport and long-term relationshipsListening vs. simply asking questionsThe evolution of negotiation stylesEmotional intelligence as a leadership superpowerLeaving ego at the door for true collaborationUnderstanding the buyer's journey from the inside out This is the course for you if you're ready to increase your influence and impact in sales or life.📍 Available on YouTube and all major podcast platforms.🔗 Connect with Jason:Website: https://jasoncooper.ioLinkedIn: Jason Cooper on LinkedIn🔗 Connect with Jed:LinkedIn: Jed FutterWebsite: https://www.retailmind.co.uk#GlobalSalesLeader #SalesPodcast #RetailInsights #EmotionalIntelligence #SalesLeadership #BuyerPerspective #AuthenticNegotiation #SalesStrategy #HumanConnection #ListeningSkills #B2BSales #JedFutter #JasonCooper #SalesCoaching #SalesRelationships #LeadershipDevelopment #ProfessionalGrowthDon't miss the opportunity to learn from industry experts and gain the edge you need to thrive in the ever-evolving sales landscape. Subscribe to Jason Cooper's Global Sales Leadership Podcast now and unlock the secrets to sales success. Get ready to elevate your sales game and achieve extraordinary results! 🔔 Don't forget to subscribe to our channel to stay updated on the latest episodes and exclusive content! Hit the bell icon so you never miss valuable tips and advice from top sales leaders worldwide.👉 Subscribe here: / @jasoncooper1970 Connect with us:📧 Email: [email protected] 🌟 Website: www.jasoncooper.io/