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The Friendly Factor: How Going Above and Beyond Wins Donors and Builds Loyalty

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Manage episode 475188134 series 1288771
Content provided by Tom Iselin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom Iselin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In the highly competitive world of nonprofit fundraising, standing out is more than just having a great mission—it’s about creating memorable experiences that leave lasting impressions. One of the most overlooked yet powerful ways to do this is through friendliness and unexpected gestures of appreciation. People like to do business with people they like, trust, and know. If donors, vendors, and partners consistently have unexpectedly pleasurable interactions with a nonprofit’s board members and staff, they will not only stay engaged but also become loyal advocates. But what does “unexpectedly pleasurable” mean? How can an organization become friendlier? What are some practical applications of these things? Why are these concepts game-changers for organizations that implement them? Listen in to learn more . . .

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61 episodes

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iconShare
 
Manage episode 475188134 series 1288771
Content provided by Tom Iselin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom Iselin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In the highly competitive world of nonprofit fundraising, standing out is more than just having a great mission—it’s about creating memorable experiences that leave lasting impressions. One of the most overlooked yet powerful ways to do this is through friendliness and unexpected gestures of appreciation. People like to do business with people they like, trust, and know. If donors, vendors, and partners consistently have unexpectedly pleasurable interactions with a nonprofit’s board members and staff, they will not only stay engaged but also become loyal advocates. But what does “unexpectedly pleasurable” mean? How can an organization become friendlier? What are some practical applications of these things? Why are these concepts game-changers for organizations that implement them? Listen in to learn more . . .

  continue reading

61 episodes

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