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The LinkedIn Post Format This SaaS CEO Used to 5.5x Revenue in 2024

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Manage episode 467847823 series 3595774
Content provided by Finn Thormeier. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Finn Thormeier or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Marty Kausas is the Co-Founder & CEO at Pylon. Pylon is a modern alternative to Zendesk, optimized for B2B.

Marty's LinkedIn posts generated 1.2 million impressions, leading to 5.5x their revenue in 2024.

We talk about the impact of Founder-Led Marketing on Pylon's revenue, how the tech landscape in San Francisco is changing, and many other topics like:

- Founder-Led Marketing Insights

- Marty's Journey of Building his LinkedIn Presence

- Measuring Success and Growth

- The Role of LinkedIn in Pylon's Business Growth

- Understanding B2B vs B2C Workflows

- The Importance of Messaging and Positioning

- Defining a Unique Point of View

- Marty's Advice for Aspiring SaaS Founders

Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.

Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.

Connect with Marty:

Marty’s Linkedin: https://www.linkedin.com/in/martykausas/

Pylon: https://usepylon.com/

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters

00:00 The San Francisco Tech Landscape

03:09 Political Climate and Its Impact

06:03 Founder-Led Marketing Insights

08:49 The Journey of Building a LinkedIn Presence

12:06 Navigating Controversy and Viral Content

15:02 The Role of LinkedIn in Business Growth

18:06 Positioning Against Competitors: The Zendesk Killer

21:07 Understanding B2B vs B2C Workflows

22:45 Defining a Unique Point of View

24:58 The Importance of Messaging and Positioning

28:00 Maximizing Content Marketing Efforts

30:34 Adapting to a Crowded LinkedIn Landscape

38:01 Transitioning to Upmarket Strategies

42:10 Advice for Aspiring SaaS Founders

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

  continue reading

108 episodes

Artwork
iconShare
 
Manage episode 467847823 series 3595774
Content provided by Finn Thormeier. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Finn Thormeier or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Marty Kausas is the Co-Founder & CEO at Pylon. Pylon is a modern alternative to Zendesk, optimized for B2B.

Marty's LinkedIn posts generated 1.2 million impressions, leading to 5.5x their revenue in 2024.

We talk about the impact of Founder-Led Marketing on Pylon's revenue, how the tech landscape in San Francisco is changing, and many other topics like:

- Founder-Led Marketing Insights

- Marty's Journey of Building his LinkedIn Presence

- Measuring Success and Growth

- The Role of LinkedIn in Pylon's Business Growth

- Understanding B2B vs B2C Workflows

- The Importance of Messaging and Positioning

- Defining a Unique Point of View

- Marty's Advice for Aspiring SaaS Founders

Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.

Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.

Connect with Marty:

Marty’s Linkedin: https://www.linkedin.com/in/martykausas/

Pylon: https://usepylon.com/

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters

00:00 The San Francisco Tech Landscape

03:09 Political Climate and Its Impact

06:03 Founder-Led Marketing Insights

08:49 The Journey of Building a LinkedIn Presence

12:06 Navigating Controversy and Viral Content

15:02 The Role of LinkedIn in Business Growth

18:06 Positioning Against Competitors: The Zendesk Killer

21:07 Understanding B2B vs B2C Workflows

22:45 Defining a Unique Point of View

24:58 The Importance of Messaging and Positioning

28:00 Maximizing Content Marketing Efforts

30:34 Adapting to a Crowded LinkedIn Landscape

38:01 Transitioning to Upmarket Strategies

42:10 Advice for Aspiring SaaS Founders

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

  continue reading

108 episodes

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