(recorded 9/22/2020) Have you ever felt like something was wrong but you can't quite put you finger on it? Like something has fundamentally changed but it still looks the same on the surface? I'm of course talking about SHRINKFLATION. What is shrinkflation? You'll find out today as I take a surface level wade into the waters of economic terms like inflation, deflation and shrinkflation as it relates to consumer goods, your business, and your world as a whole. I finish today's episode out with a passage from Robert Breedlove's "Masters and Slaves Of Money" describing the Winemaker's Dilemma. This is an important thought experiment all of us in the restaurant business should consider when faced with concerns about price inflation and menu analysis.

Today's episode of The Foodservice Distribution Podcast pairs best with an ice-cold Lagunita's IPA. Connect --> twitter.com/foodservicepod Email --> [email protected]

SHOW NOTES: BBC article: https://www.bbc.com/news/uk-42864685

Robert Breedlove's Masters and Slaves of Money: https://medium.com/@breedlove22/masters-and-slaves-of-money-255ecc93404f