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Could live events be the TV commercials of the future? Spark thinks so

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Manage episode 443216287 series 2581955
Content provided by The Spinoff. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Spinoff or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Matt Bain spent a career working across prestige brands in digital contexts before returning to New Zealand to become Data and Marketing Director (CMO in all but name) of the telco-turned-digital services provider that is Spark. It's one of the biggest marketing jobs in the country, with a budget to match – but figuring out what Spark is and how it sells itself isn't easy, especially given its recent market travails. Matt joins Duncan to talk about the difference between brand and retail, reflect on Spark's recent Game Arena event, and explain why a live show can replace a TVC at the heart of a modern marketing campaign.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

270 episodes

Artwork
iconShare
 
Manage episode 443216287 series 2581955
Content provided by The Spinoff. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Spinoff or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Matt Bain spent a career working across prestige brands in digital contexts before returning to New Zealand to become Data and Marketing Director (CMO in all but name) of the telco-turned-digital services provider that is Spark. It's one of the biggest marketing jobs in the country, with a budget to match – but figuring out what Spark is and how it sells itself isn't easy, especially given its recent market travails. Matt joins Duncan to talk about the difference between brand and retail, reflect on Spark's recent Game Arena event, and explain why a live show can replace a TVC at the heart of a modern marketing campaign.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

270 episodes

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