In this episode, we are joined by Louise and Teiger Sceats, the creative mother and son duo behind The Elusive Miss Lou. From eyewear that tells a story to their family mantra of quality, comfort, and fit, they share how they built a brand rooted in artistry, authenticity, and spreading joy.

Throughout the conversation, Louise reveals how her design journey began through Jono Hennessy, where she learned the craft from the ground up. Teiger brings in his storytelling skills from film school, giving life to every frame to create eyewear that's more than just a fashion; it's a whole experience. Louise also opens up about her battle with stage four breast cancer and how it reshaped her outlook on life and business.

Key Topics with Timestamps:

2:11 - The origin of The Elusive Miss Lou

5:09 - Learnings from John Hennessy: From fabric to fashionable frames

7:49 - Storytelling strategy of the brand

10:50 - The freedom to create what they wanted

12:48 - The inspiration and design process of making frames

15:14 - Quality, comfort, and fit: The Family Mantra

17:59 - Trusting gut instinct: Colour theory, materials, & setting trends

22:45 - Keeping the business personal

25:53 - Growth without losing authenticity

31:50 - Brand ambassador and practice partners

36:40 - Box of brightness

40:43 - Louise's story of finding strength through life challenges

45:46 - The motivation to build the business and spread joy as a family

50:15 - Permission to have fun

Join us on the bigger, sharper, and more connected Optipro Roadshow ever!

Register for FREE here: https://optipro.com.au/2025-roadshow/

All the other links and resources mentioned in this episode can be found at

https://www.thefocusedview.com.au

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