For years, behavioural optometry has been labelled as controversial, even dismissed as just rubbish. But what if the results speak louder than the scepticism? In this episode, we are joined by Adrian Vecchio, optometrist and director of The Eye Collective, to explore the power of specialising with passion and purpose in optometry.

From discovering behavioural optometry early in his career to building a thriving independent practice, Adrian shares his story of curiosity, resilience, and passion for doing optometry differently. He also opens up about the journey from employee to practice owner, why following your heart matters in choosing specialisations, and how his personal experience with brain injury led him into post-concussion care.

Whether you’re a recent graduate, an independent owner, or someone considering adding niche services, this conversation offers inspiration and practical takeaways for shaping a fulfilling, future-ready career in eye care.

Key Topics with Timestamps:

1:19 - Adrian Vecchio’s career background

3:49 - Adrian’s first connection to behavioural optometry

5:09 - The path to practice ownership

7:24 - Lesson from acquiring a practice

10:45 - Choosing to specialise & building niche services

15:15 - Learning the lessons from mistakes and setbacks

16:19 - Defining behavioural optometry

19:28 - Introducing behavioural care into practice

23:24 - Staying grounded to core science while being open to alternative approaches

26:52 - Balancing clinical passion and the commercial side of business

32:30 - Expanding niche services in practice

36:38 - Post-concussion & neuro-optometric care

41:33 - Develop a mindset of innovation and curiosity

44:57 - Find your passion and follow it

Join us on the bigger, sharper, and more connected Optipro Roadshow ever!

Register for FREE here: https://optipro.com.au/2025-roadshow/

All the other links and resources mentioned in this episode can be found at

https://www.thefocusedview.com.au

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Website: https://www.thefocusedview.com.au/

Email: [email protected]

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Facebook: https://www.facebook.com/thefocusedview

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