This week’s episode is part of a series on your unique value proposition. If you haven’t already, I encourage you to go back and listen to episode 75 first to get the full context of this topic.
In this week’s episode, we're talking about the beliefs your clients need to have to invest in you. It's not just about what they believe about themselves and their own finances or ability to make a quality decision. You also need to know what they think about your coaching and any misconceptions we need to clear up.
We’re also looking at the feelings your clients need to have. Are they feeling hopeful? Valued? Ready for change? Understanding these emotions can help you create marketing that really connects.
I share how I wrote stories about my actual clients to bring all of this to life. These aren’t perfect, polished stories, but I do capture the human side of what we do as coaches.
We also talk about finding common ground with your clients: What experiences do you share? What hopes for the future do you have in common? These conversation starters can really help you connect.
I also encourage you to think about freebies or challenges you can offer that meet your clients where they're at. And here's something that might sound a bit out there: I suggest writing a love letter to your client persona. Trust me, it can be a powerful exercise!
And we wrap up by putting all of this together into your unique value proposition.
This whole process takes time and effort, but it's so worth it. When you're done, you'll have a clear picture of who you are, who your clients are, and how you can help them. Bringing your authentic self to your work will help you feel more aligned with your audience and business which can foster more success.
Links & Resources:

• Episode 75
• Ultimate Growth Guide
• Join the Facebook group
• About section of website