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Kelsa Dickey Podcasts

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A weekly educational podcast from the founder of The Financial Coach Academy®, Kelsa Dickey, that will teach you how to create and grow a profitable financial coaching business that you LOVE and are proud of. At The Financial Coach Academy®, we are passionate about helping you create the business of YOUR dreams – whether that’s a side hustle, part time gig, or 6+ figure company. Get ready to elevate your success!!
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Sweat Equity with Sam

Samantha Russo

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Sweat Equity with Sam is a podcast dedicated to the life journey that each of us walk--embracing the sweat, tears, and victories along the way. Join host Samantha Russo as she discusses everything from mindset to physical health with guests that will surely inspire and motivate you to continue pushing on!
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There's something missing in your coaching business, and it's probably not what you think. You've got the big stuff figured out—your coaching skills, your programs, maybe even your marketing. But there are four smaller things that many coaches overlook, and without them, something always feels a little off. These four missing pieces might seem smal…
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Philip Taylor started FinCon because he was tired of talking to his spouse about business ideas that didn't quite land. He needed someone to really riff off of, someone who understood the mission. His first WordPress conference back in 2004 validated him as an entrepreneur in a way he didn't expect. The relationships he formed there? He still relie…
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When Debbie White says coaches don't need to be louder or slicker to stand out, she means something that might feel backwards at first. After spending 20 years launching brands like Starbucks and building multiple seven-figure businesses, she's watched too many coaches try to sound like marketers instead of humans. The problem? People buy from peop…
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If you’re trying to do everything for your clients, you’re doing them a disservice. Yep, I said it. As financial coaches, we don’t know everything there is to know about finances, and that’s okay. We’re focused on our niche and expertise and while there’s nothing wrong with learning and growing with our clients, there comes a time when referring th…
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You want to grow your financial coaching business but you're not quite ready to make a big investment. Maybe you're just getting started, or you're building momentum but hesitant about spending thousands of dollars on training programs. This week, we’re tackling one of the most common questions we get: how can you grow your financial coaching busin…
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There's something happening in the financial coaching world that's got a lot of us feeling uneasy. Maybe you've heard the whispers, or maybe you've been losing sleep over it yourself. AI is coming for our jobs, they say. Clients can just ask ChatGPT for financial advice now. Why would they need us? I've been watching this conversation unfold in coa…
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You can create the most beautiful, helpful content in the world, but if you're not inviting people to work with you, you're an educator, not a business owner. Walli Miller learned this the hard way. She was doing everything “right” as a content creator. Her posts were gorgeous, her financial tips were solid, people were commenting and sharing her s…
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Brian Haney has watched it happen more times than he can count. A client comes to him with what looks like a straightforward financial situation, but six months later, they're calling his office feeling completely overwhelmed. Not because the plan was wrong, but because something fundamental was missing. In Brian's case, one example was a recently …
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When you're starting your coaching business, your friends and family feel like the obvious first clients. They already trust you, they want to support your new venture, and honestly, it feels way less scary than reaching out to complete strangers. But what happens when your sister stops sharing her real spending habits because she doesn't want you …
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If you've been coaching for any length of time, you've probably experienced this. A client introduces you as their financial therapist or thanks you for their financial therapy session. It might seem like a compliment, but there's something important we need to address. Money is deeply emotional. When we help clients work through their financial ch…
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Have you been spinning your wheels with marketing, doing all the things you're supposed to do…but feeling like you're getting nowhere? You're showing up on social media, going to networking events, having coffee chats, but your client list isn't budging. Most of us think the solution is to do more—add another platform, attend more events, schedule …
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What does it really mean to be a financial coach in integrity with what we do? This week on the podcast, we’re tackling this head-on, talking about the realities behind what's often seen but seldom spoken about. It’s the challenges behind coaches coaching coaches (say that three times fast!) and staying in integrity with how we market ourselves and…
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Ever tried to talk a client out of a risky decision? Found yourself pushing harder when they won't listen to your advice? If you've ever felt your stomach drop when a client chose the path you knew was wrong, this episode is for you. Here's the uncomfortable truth: when we try to control our clients' choices, it's usually not about them. It's about…
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Have you ever met someone in person after following their content and thought, “Wow, they're exactly who I thought they'd be”? That's the power of authenticity, and it's what your clients are looking for too. Today we're talking about something I see happening a lot in our profession—coaches trying to sound like someone else instead of developing t…
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I used to lose sleep before coaching sessions where I knew I had to deliver tough news. If I saw someone's finances and they were way over budget every month, I felt like, oh my gosh, I'm going to have to be the messenger of terrible news. What are they going to think? How are they going to react? Today we're talking about those conversations that …
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Many coaches think they need to be everywhere on social media, posting constantly and hoping their ideal clients will find them. But there's a problem with putting all your eggs in the social media basket: social media in 2025 is not the same social media from 10 years ago. And that means that growing a business on social media is leaving too much …
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Starting a new career can be a challenge. In many instances, we have the opportunity to learn from a mentor or manager who can guide us in the right direction. And while I serve as a mentor for financial coaches, few have actually experienced or witnessed a financial coaching session. So I was thrilled when a member of our online community agreed t…
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Financial coach and bookkeeper Amber Joy Pietrangelo never planned on having her own business after business classes in college completely turned her off from entrepreneurship. But now, Amber has created a unique coaching approach where bookkeeping and financial guidance blend seamlessly. In her own business. After struggling through multiple caree…
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Are you wrapping up clients’ final sessions with an awkward “goodbye and good luck”? You might be missing the biggest opportunity in your coaching business. We continue our series on delighting clients this week by focusing on what happens after their formal program ends. Financial wellness isn't a destination—it's a lifelong journey with new chall…
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Are you caught checking client emails on family movie night or waking up at 3 a.m. worried you forgot to send that follow-up? Your love for financial coaching might be getting buried under a mountain of admin tasks. As coaches, we're drawn to this work because we want to help people transform their relationship with money. But the reality is that r…
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I don't think I need to tell you about the chaos social media has experienced lately. Meta goes down from time to time. Instagram suddenly changed square feeds to vertical graphics with no warning. TikTok's future remains uncertain. It’s too much to keep up with, and even if you understand the “rules,” they’re bound to change in the coming months. …
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If you’ve ever felt like there’s not enough time to get everything done in your financial coaching business, you’re not alone. Starting a business is tough, especially when you're trying to do it on the side of a 9-to-5. This week on the podcast, we're sharing some golden nuggets on how to efficiently split your time between the essential tasks: wo…
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"Not a single person on their deathbed says, 'I really wanted to get to a net worth of $1.5 million and I only got to 1 million, and I'm so upset.'" Dr. Jordan Grumet, author of "The Purpose Code," challenges us to rethink what truly matters when it comes to money and purpose. Jordan found his path to medicine after losing his father unexpectedly, …
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You know that sneaky trap called the “excellence zone”? It’s those tasks you're pretty good at, maybe even enjoy a little? For me, it was organizing client financials into spreadsheets and setting up systems. The trap is that because you're good at it, it's easy to keep doing it yourself. Even when it’s time to let it go. But every minute you spend…
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You've got a client who's ready to work with you—they've paid for their first session and now you're feeling those pre-session nerves. Sound familiar? In this episode, we talk about what's really going on in your client's mind when they show up for that first paid session (hint: they're probably more nervous than you are). I share the exact structu…
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If you've ever stared at your computer screen wondering how to create a website that actually works for your coaching business (without spending a fortune or getting lost in the technical details), this episode is for you. Ginnie Rowe from DGR Communications shares her years of digital marketing wisdom to help you tackle your website with confidenc…
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Want to know how you can make money as a financial coach? Get excited – in today’s episode of the Financial Coach Academy Podcast, we’re going to dive deep and discuss all the creative ways you can increase your revenue (from recurring/subscription options to 1:1 work). I’m so excited to welcome fellow financial coach, Jean Chatzky who is joining u…
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When I sat down to plan this 100th episode, I knew I wanted to do something special—something that came straight from you, our community. So we asked what you really wanted to know about building a financial coaching business, and wow, did you deliver! From questions about leaving a stable job to start coaching (and when that's the right move), to …
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When a potential client reaches out to you about financial coaching, they're often feeling worried and doubtful. They might even be telling themselves they're “too far gone” for help. That's exactly why those first interactions matter so much. In this episode, we're talking about how to handle those early conversations with confidence (even if you'…
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Have you ever gotten up one morning, opened your door, and found someone ready to tow your car away? That's exactly what happened to Billy Hofacker, and it led him to discover he was $130,000 in debt. Now, years later, he's a financial coach helping fitness professionals avoid the same money struggles he faced himself. As both a gym owner and finan…
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If you've been feeling overwhelmed in your financial coaching business lately, you're probably spending all your time serving clients, creating content, and answering emails. While these tasks matter, they're only part of the story. This week, we talk about why setting aside time to work ON your business (not just IN it) makes everything else feel …
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Social media can feel overwhelming, frustrating, inspiring, and like a time-suck…all at the same time. As business owners, we need to come to terms with it and find out how it fits into our own lives and businesses. Instead of letting it rule us. This week on the podcast, I’m sharing more about the often-misunderstood world of social media from my …
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Does this sound like you? You're working every weekend, answering emails at midnight, and “catch-up” is your new normal. If this sounds familiar, you're not alone. More importantly, this can actually be a good sign. It means your business is growing. But if you feel like starting your business was tough, I’m here to tell you that hiring your first …
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After a client says "yes" to working with you, those first few days are huge. They might be excited about finally taking action with their money, but they're probably also nervous, wondering if they made the right choice. In this episode, we're talking about how to make your new clients feel completely confident in their decision to work with you. …
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Trust matters more than ever in financial coaching. People have become more and more skeptical about coaching in general and they’re incredibly discerning when it comes to how they find solutions to their challenges. And they’re looking to people they trust for the answers. So how do you build trust with potential clients if you can’t even get them…
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Most coaches have been taught that when marketing isn't working, they need a new tactic, funnel, or strategy. Marketing expert Nora Sudduth sees it differently. After 25 years of helping businesses generate over $500 million in sales, Nora has noticed a significant shift in how consumers respond to marketing messages. This week on the podcast, Nora…
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When Jessica Medina took her husband on a 3-month RV trip to follow the Atlanta Falcons for his 50th birthday, she didn't put her financial coaching business on pause—she designed it to thrive during their adventure. As a former big law attorney who now helps other attorneys create financial freedom, Jessica opens up about how she's structured her …
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Have you been thinking about raising your prices but feel a little queasy about having that conversation with your clients? You're not alone. In today's episode, we’re talking about real-life conversations about raising rates without cringing or worrying that every client is going to pack their bags. Or at least not worrying as much as you may have…
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Remember when making $2,000 a month as a financial coach felt almost impossible? I sat at my kitchen table dreaming about it, having no idea how I'd make it happen. That was my first BHAG (Big, Hairy, Audacious Goal), and it made my palms sweat just thinking about it. Today, my BHAGs are much bigger—and yes, they still make my palms sweat. Because …
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Remember sitting at your kitchen table, imagining what it would be like to help people with their money while earning $2,000 a month? That's exactly where I started. I had no idea what was possible back then—no roadmap, no other coaches to look up to, and plenty of people telling me it couldn't be done. In this episode, I'm pulling back the curtain…
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We've introduced the idea of “niching” your audience - your clients - so that you can better communicate with them and serve them. But for some, just the thought of niching down to a “singular” ideal client is terrifying. Maybe you’re worried about limiting your prospects or potential. Or maybe you are afraid of saying “no” to someone who doesn’t m…
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Ever sat on your couch on a Saturday night, watching a movie with your family, when suddenly you get a notification that someone just booked a session with you? But instead of scrambling to send emails and set up reminders, you can keep watching that movie, knowing everything is happening automatically—from payment processing to welcome emails to c…
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Five guitar solos blasting at once. That's how business owners with ADHD might describe their daily mental experience. While everyone faces challenges in running their own business, ADHD adds an extra layer of complexity. Instead of “only” staying organized or managing their time, they have the added layer of wrestling with a brain that sees every …
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You know that feeling when you want to help people with their money, but you're stuck thinking you need another certification first? Or wondering if you really know enough? I spent years believing I needed more credentials before I could make a real difference in people's financial lives. Here's what I learned: The most powerful thing you have isn'…
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Even people making $250,000 a year can live paycheck to paycheck. As a financial coach, I've learned that money struggles don't discriminate—and that's exactly what we're talking about in this week’s podcast episode. I'm pulling back the curtain on my 16-year journey from helping coworkers at my kitchen table to building a full-time coaching busine…
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Remember when I said that I was naive when I started my financial coaching career? My naivety was far more than just thinking that things would just simply “work” because I wanted them to - I dug in and learned how to run a business, how to package (and SELL!) financial coaching, how to deliver incredible, eye-popping results for my clients (while …
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Imagine turning your biggest financial mistake into a thriving business that helps others. That's exactly what Haley and Justin Brown-Woods did. After blowing through a $600,000 lawsuit payout and racking up over $220,000 in debt, this millennial couple decided to rewrite their financial story. Now, they're changing lives as financial coaches, help…
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Emily Maclin's journey as a financial coach is a story of growth, courage, and finding her unique path. After 22 years in corporate finance, Emily shifted gears to help women master their money and create a financial legacy. Emily’s story is part of our Success Stories series and it’s one that stands out to illustrate that it’s okay to shift career…
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"I remember looking at my fiancé and saying, if we can't pay for this wedding where our friends are baking the cake and bartending, how the heck are we going to afford a life together?" For Nicole Stanley, a panic attack over wedding finances became the spark that ignited her journey to financial freedom - and eventually, to becoming a successful f…
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Wondering what it's like to build a thriving financial coaching business as a couple? In this episode, we sit down with James and Amberlee Rich, a dynamic husband-and-wife duo who have turned their passion for helping others into a successful coaching practice. From their early days as a teacher (Amberlee) and campus pastor (James) to launching the…
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