How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
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Content provided by Dave Norton, Aransas Savas, and Joe Pine, Dave Norton, Aransas Savas, and Joe Pine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dave Norton, Aransas Savas, and Joe Pine, Dave Norton, Aransas Savas, and Joe Pine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Similar to The Experience Strategy Podcast
A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
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The Knowledge at Wharton Network Acast feed serves as a curated showcase highlighting the best content from our podcast collection. Each week, we feature one standout episode from each show in the Wharton Podcast Network, giving listeners a comprehensive sample of our diverse business and academic content. This rotating selection allows audiences to discover new shows within our network while experiencing the depth and variety of Wharton's thought leadership across different topics and forma ...
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What Can Lil' Miquela and Mia Zelu Teach Experience Strategists About Trust?
Manage episode 505717005 series 2944968
Content provided by Dave Norton, Aransas Savas, and Joe Pine, Dave Norton, Aransas Savas, and Joe Pine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dave Norton, Aransas Savas, and Joe Pine, Dave Norton, Aransas Savas, and Joe Pine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Lil’ Miquela and Mia Zelu have millions of followers and generate serious income, despite being created with artificial intelligence. A recent article in the NY Times caught our attention and we just had to weigh in on how AI influencers are changing the way customers think about what they can trust. In this episode of the Experience Strategy podcast, hosts Aransas Savas, Joe Pine, and Dave Norton delve into the intriguing world of AI influencers, exploring their rise, the complexities of trust and authenticity in the digital age, and the implications for the future of influencer experiences. They discuss the evolving nature of social proof, the role of empathy in AI, and how brands can navigate the changing landscape of consumer relationships. The conversation highlights the need for transparency and authenticity in experience strategies, as well as the potential shift towards hyperlocal influencers.
Takeaways
- AI influencers are gaining popularity and generating significant income.
- Parasocial relationships with AI are becoming more common.
- Trust in AI influencers is complex and multifaceted.
- Authenticity is increasingly important in the digital age.
- Social proof is being redefined in the context of AI.
- The role of empathy in AI is a contentious topic.
- Brands need to be transparent about AI-generated content.
- Micro-influencers may become more valuable than traditional influencers.
- Understanding customer needs is crucial for effective marketing.
- The future of AI and human relationships is uncertain and thought-provoking.
Chapters
00:00 Introduction to AI Influencers 02:44 The Rise of AI Personalities 05:54 Trust and Authenticity in AI 08:53 The Evolution of Social Proof 11:53 AI and Empathy: A Complex Relationship 14:48 The Role of Brands and Influencers 17:47 Lessons for Experience Strategists 20:46 The Future of AI Storytelling 23:43 Conclusion and Reflections
Read more
https://www.nytimes.com/2025/09/03/style/ai-influencers-lil-miquela-mia-zelu.html
Podcast Sponsors:
Learn how to inspire advocacy
https://www.thecargoagency.com
Learn more about Stone Mantel
Sign up for the Experience Strategist Substack here:
118 episodes
Share
Manage episode 505717005 series 2944968
Content provided by Dave Norton, Aransas Savas, and Joe Pine, Dave Norton, Aransas Savas, and Joe Pine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dave Norton, Aransas Savas, and Joe Pine, Dave Norton, Aransas Savas, and Joe Pine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Lil’ Miquela and Mia Zelu have millions of followers and generate serious income, despite being created with artificial intelligence. A recent article in the NY Times caught our attention and we just had to weigh in on how AI influencers are changing the way customers think about what they can trust. In this episode of the Experience Strategy podcast, hosts Aransas Savas, Joe Pine, and Dave Norton delve into the intriguing world of AI influencers, exploring their rise, the complexities of trust and authenticity in the digital age, and the implications for the future of influencer experiences. They discuss the evolving nature of social proof, the role of empathy in AI, and how brands can navigate the changing landscape of consumer relationships. The conversation highlights the need for transparency and authenticity in experience strategies, as well as the potential shift towards hyperlocal influencers.
Takeaways
- AI influencers are gaining popularity and generating significant income.
- Parasocial relationships with AI are becoming more common.
- Trust in AI influencers is complex and multifaceted.
- Authenticity is increasingly important in the digital age.
- Social proof is being redefined in the context of AI.
- The role of empathy in AI is a contentious topic.
- Brands need to be transparent about AI-generated content.
- Micro-influencers may become more valuable than traditional influencers.
- Understanding customer needs is crucial for effective marketing.
- The future of AI and human relationships is uncertain and thought-provoking.
Chapters
00:00 Introduction to AI Influencers 02:44 The Rise of AI Personalities 05:54 Trust and Authenticity in AI 08:53 The Evolution of Social Proof 11:53 AI and Empathy: A Complex Relationship 14:48 The Role of Brands and Influencers 17:47 Lessons for Experience Strategists 20:46 The Future of AI Storytelling 23:43 Conclusion and Reflections
Read more
https://www.nytimes.com/2025/09/03/style/ai-influencers-lil-miquela-mia-zelu.html
Podcast Sponsors:
Learn how to inspire advocacy
https://www.thecargoagency.com
Learn more about Stone Mantel
Sign up for the Experience Strategist Substack here:
118 episodes
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Similar to The Experience Strategy Podcast
How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
…
continue reading
A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
…
continue reading
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
…
continue reading
The Knowledge at Wharton Network Acast feed serves as a curated showcase highlighting the best content from our podcast collection. Each week, we feature one standout episode from each show in the Wharton Podcast Network, giving listeners a comprehensive sample of our diverse business and academic content. This rotating selection allows audiences to discover new shows within our network while experiencing the depth and variety of Wharton's thought leadership across different topics and forma ...
…
continue reading
The official podcast of Rampver Financials. Delivering the best talks, advice, and recommendations about personal finance, investing, entrepreneurship, and success. Subscribe and never miss an episode!
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
The Craig Groeschel Leadership Podcast offers personal, practical coaching lessons that take the mystery out of leadership. In each episode of the Craig Groeschel Leadership Podcast, Craig brings you empowering insights and easy-to-understand takeaways you can use to lead yourself and lead your team. You’ll learn effective ways to grow as a leader, optimize your time, develop your team, and structure your organization.
…
continue reading
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