With over 100 episodes, the Experience Strategy Podcast is that secret superpower that helps strategists around the world grow their business acumen. Your hosts, Aransas Savas, Joe Pine, and Dave Norton discuss the most important topics in the business world, but they do it by focusing on the experiences and transformations that customers attain.
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Dave Norton Aransas Savas And Joe Pine Podcasts

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Fashion Group Zara is Introducing Travel Mode
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28:06In this episode of the Experience Strategy Podcast, hosts Aransas Savas, Dave Norton, and Joe Pine discuss fashion group Zara's innovative travel mode, which allows users to shop for products while traveling. They explore the concept of 'modes'—temporary mindsets and behaviors that influence customer experiences—and how Zara's travel mode can enhan…
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The Wall Street Journal on the Value of Getting People to Spend More Time with Your Brand
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24:52In this episode of the Experience Strategy Podcast, hosts Aransas Savas, Joe Pine, and Dave Norton discuss a Wall Street Journal article written by Jennifer Williams about retail, focusing on how major brands are intentionally slowing down the shopping experience to enhance customer engagement. They explore the importance of creating meaningful exp…
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Free Advice for Tony Bates at Genesys on Empathy and AI
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24:59In this episode of the Experience Strategy Podcast, hosts Aransas Savas, Joe Pine, and Dave Norton discuss Tony Bates article in Fortune Magazine on the intersection of empathy, AI, and customer experience. They explore how empathy is often seen as a critical component in business interactions, especially in the context of AI's role in enhancing cu…
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The Transformation Economy Book is Final!
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29:52Summary In this episode, the hosts discuss the upcoming book 'The Transformation Economy' by Joe Pine, exploring the readiness of the world for transformation, the role of technology, and the importance of creating experiences that lead to lasting change. They delve into the nuances of transformation, including the distinction between temporary and…
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What HBR Missed About Taylor Swift's Genius
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24:54Summary In this episode of the Experience Strategy Podcast, hosts Aransas Savas, Joe Pine, and Dave Norton delve into the strategic genius of Taylor Swift, exploring how her approach transcends music to embody principles of experience strategy. They discuss her emotional connection with fans, authenticity, and the aspirational roles she plays for h…
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Summary In this episode, the hosts discuss the recent bankruptcy of Weight Watchers and explore the implications for the company's future. They analyze the shift from a focus on human interaction to technology, the importance of understanding customer aspirations, and the need for a strong brand identity. The conversation emphasizes the necessity f…
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Cracker Barrel is in the Wall Street Journal | May 6, 2025
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20:58In this episode of the Experience Strategy Podcast, hosts Joe Pine, Aransas Savas, and Dave Norton discuss the Wall Street Journal article about Cracker Barrel's recent transformation efforts aimed at attracting younger customers while retaining their core base. They explore the challenges and opportunities of modernizing a legacy brand, emphasizin…
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In this episode of the Experience Strategy Podcast, hosts Aransas Savas, Dave Norton, and Joe Pine discuss the evolution of the podcast, introduce new co-hosts, and explore the concept of experiential retail through the lens of Scheels, a successful retail store. You might have seen in The Washington Post that Scheels is conquering middle America. …
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How to Stay Customer-Centric During Economic Downturns with Blake Morgan
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33:35In this episode, experience strategists Dave Norton and Aransas Savas speak with Blake Morgan, the “Queen of CX” and a leading futurist in customer experience, about her latest book and insights on the future of customer service. Blake explains why customer service levels are at historic lows despite post-COVID digital transformations and emphasize…
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Integrating Experience into Corporate Vision with George Barnett of the Strategy Toolkit
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30:43In this episode of The Experience Strategy Podcast, we’re joined by George Barnett, strategy expert and author of The Strategy Toolkit, a newsletter that includes excerpts from his books on strategy, plus insights, analysis and strategy for the 21st century. We look at how business strategy has changed over the last 20 years and why customer experi…
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Creating Time Well Spent in Communities with Feverbee Founder and Enterprise Community Strategist, Richard Millington
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33:44In this episode of the Experience Strategy Podcast, podcast hosts, Dave Norton and Aransas Savas explore the rapidly evolving landscape of enterprise community building with Rich Millington, founder of FeverBee and a leading expert in community strategy. With nearly two decades of experience helping organizations build thriving communities for memb…
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Creating Purpose-Driven Experiences with Sarah Dusek
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31:32In this episode of the Experience Strategy Podcast, Sarah Dusek, an entrepreneur, venture capitalist and author, takes listeners on a journey through her remarkable career in experience-driven business. From founding the pioneering glamping company Under Canvas to her current venture in global regenerative travel, Sarah demonstrates how aligning pe…
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Leveraging Transformational Travel to Drive Relevance and Impact at Sierra Club
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36:45In this episode, Experience Strategy Podcast hosts Aransas Savas and Dave Norton sit down with Brian Anderson, Director of National Outings at the legendary Sierra Club. With over 130 years of advocating for people, places, and the planet, Sierra Club has mastered the art of crafting transformational travel experiences that drive personal growth an…
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The Power of Situational Markets in Experience Strategy
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34:20In the latest episode of The Experience Strategy Podcast, we’re dismantling traditional market segmentation and rebuilding it with the revolutionary concept of situational markets. Dave Norton, our experience futurist, gives us a sneak peak into his upcoming book that’s set to redefine how we create value. Joined by industry veteran John Gusiff, we…
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Enhancing Customer Experiences with Driving Business Value with AR/VR
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35:12In this episode of The Experience Strategy Podcast, hosts Dave Norton and Aransas Savas sit down with AR/VR trailblazers Spencer Cook from Continuum, and Bryan Searing of Stone Mantel to explore the transformative power of Augmented Reality and Virtual Reality in crafting captivating customer experiences. Fresh off the Experience Strategy Collabora…
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Situational Markets and Employee Experiences with Steve Usher of The Experience Designers Podcast
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48:18In this episode of the Experience Strategy Podcast, we are joined by special guest Steve Usher, founder and host of The Experience Designers Podcast. We go deep into the core principles that drive success in experience strategy across both customer and employee offers. We challenge the status quo, pushing beyond played-out persona-based segmentatio…
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The Keys to Employee Engagement with the RecogNATION Podcast
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41:20In this episode, we jam with Neely Adkins and Kailey Savona from the RecogNATION Podcast. As fellow experience nerds focused on the employee side, we discuss the importance of celebrating milestones and micro-moments in the employee journey, emphasizing how vital it is to make every employee feel valued, connected, and heard. The key takeaway? In a…
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Experience Strategy in the Educational Journey with the Founders of [YELLOWCAR]
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30:58In this episode of the Experience Strategy Podcast, we’re joined by Dr. David Willows and Suzette Parlevliet, co-founders of [YELLOW CAR], the world’s leading experience strategy and consultancy firm for schools. David and Suzette share their insights on transforming education through the lens of experience strategy, discussing the unique challenge…
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Bringing CX to Associations and Membership Organizations with Brian Edwards, CP of Membership at AAFP
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32:47In this episode of the Experience Strategy Podcast, we’re joined by Brian Edwards. VP of Membership at the American Academy of Family Physicians (AAFP), to explore the unique challenges and opportunities of applying customer experience strategy within associations and membership-based organizations. Brian shares his insights on establishing common …
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The Future of Behavior Change: How Suggestic is Transforming Wellness Journeys
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51:12In this episode of The Experience Strategy Podcast, we are thrilled to chat with Victor Chapela, co-founder and CEO of Suggestic, who shared how they are leveraging AI and data to dramatically rethink the intersection of lifestyle journeys and wellness. Tune in to this episode for Victor’s key insights: Focusing on what people can do realistically …
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Revisited - How to Lead CX Transformation and Drive Customer-Centric Leadership
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42:15Today we are revisiting our talk with Amy Shore, Chief Customer Officer of Nationwide Insurance, about how to lead CX transformation and drive customer-centric leadership. In this episode we look at Amy’s mission to transform Nationwide Insurance into a truly customer-centric organization. Tune in as Amy walks us through the 3 key stages of this tr…
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In today’s episode, we had the privilege of speaking with Thales Teixeira, a leading expert on customer-focused innovation. Thales is the co-founder of Decoupling and the author of “Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption” Our discussion with Thales is a succinct masterclass in unlocking customer value by focus…
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How Empathy Can Save Your Business with Dr. Natalie Petouhoff
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38:53Dr. Natalie Petouhoff is the author of the award-winning WSJ best-selling book Empathy in Action. She guides brands to see empathy as a business construct that helps them reduce costs and increase value because they are delivering great customer and employee experiences. In this episode of The Experience Strategy Podcast, we explore the transformat…
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Redefining Leadership in the Experience Era
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34:48In this episode, we are joined by resilience expert, Simon T. Bailey, who launched his career at The Disney Institute. Listen to the episode to learn: The importance of transitioning from ego-driven to eco-conscious leadership Practical strategies for building trust and fostering innovation in today’s organizations How to create environments where …
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People Helping People: How CEO Lee Roquet Leads with an Experience Mindset
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37:52In this episode of the Experience Strategy Podcast, we are joined by Lee Roquet, the CEO of Finch, e-commerce marketing company. We talk about What Lee has learned in the shift from Chief Customer Officer roles to CEO roles- and what he now wishes every experience strategist knew. How to lead companies with an experience mindset How to lead teams w…
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Redefining CX in Education with Craig Langlois
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32:36Tune in to this episode of the Experience Strategy Podcast, featuring Craig Langlois, Equity of Learning District Data Coordinator for Berkshire Public Schools, to peek at the challenges and opportunities our public school systems face when creating experiences. Alongside guest host Mary Putman we look at how a well crafted experience strategy can …
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The Future of Guest Experiences in Restaurants
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32:14In this episode, Sherif Mityas, a trailblazing leader at the helm of a conglomerate encompassing 57 distinctive restaurant chains, delves into the pivotal role of distinct value propositions and shared services in shaping the future of dining experiences. Highlighting the shift from convenience to a deeper focus on creating unparalleled experiences…
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If you’re a fan of the Experience Strategy Podcast then you’re familiar with the idea of time well spent- in today’s episode Alain Hunkins author of CRACKING THE LEADERSHIP CODE who has more than 20 years in leadership training, adult learning and organizational development, is joining us to explore what time well spent looks like specifically in t…
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The 2024 Experience Strategy Trend Report
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48:01The cultural and economic forces influencing your customer in 2024 will have a lasting impact on your experience strategy. Join Dave Norton, Experience Strategy Futurist, and Aransas Savas, lead researcher for our Trend Report, for insights and guidance from our decade-long study into customer behavior and mindsets. This episode isn’t just a glance…
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How to Evolve Your CX Strategies for 2024
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45:37In this episode, we’re joined by Will Kingston, Customer Strategy Consultant at Acquis Cortico-X and Podcast Host for The Spectator Australia. Together, we explore Will’s CX Manifesto and global CX trends, and make predictions on what’s coming in the upcoming 2024 CX landscape. Throughout our discussion, we emphasize how vital it is to set clear ex…
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From Chaos to Clarity: Strategies for Unpredictable Times with Joseph Michelli
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31:03Today, we sat down with Joseph Michelli to explore the unprecedented challenges businesses face today, with customer satisfaction at a 17-year low despite the growing emphasis on customer experience. Listen in to learn actionable insights for experience strategists and business owners, including a clear roadmap to navigating these volatile, uncerta…
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How to Lead CX Transformation and Drive Customer-Centric Leadership
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42:15Amy Shore spent most of her career in Sales and Operations. Three years ago she became the Chief Customer Officer of Nationwide Insurance with a mission to transform it into a truly customer-centric organization. In this episode, Amy will walk us through the 3 key stages of this transformation.
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In this enlightening episode, we dive into the world of data ethics and user trust with our special guests, Andy and Michael Madson. With extensive expertise in data experience design, healthcare, finance, and user experience, they shed light on the critical aspects of clear data communication and empathic listening to counter the darker implicatio…
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How to Drive Business Success Through a Culture of Collaboration
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44:54Are you ready to elevate your business success by harnessing the power of collaboration? In this episode, we sat down with Rich Sheridan, CEO of Menlo Innovations to understand how he has driven Menlo Innovations to success through teamwork and innovation. Tune in to this episode to discover: Actionable strategies to transform your workplace into a…
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How to Use AI as a Force Multiplier for your Experience
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42:27Satyam Kantamneni is Managing Partner and Chief Experience Officer of UXReactor, former Managing Director of Product Design at Citrix and PayPal. He is the author of “User Experience Design: A Practical Playbook to Fuel Business Growth.” In this conversation, we talk to Satyam about AI as a force multiplier for companies who understand their custom…
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How to Change a B2B Organization to be Customer Centric
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25:36Companies with large sales forces are now building CX in an increasingly digital world: B-B selling today is less about personal relationships and more about value creation. As buyers evolve towards more digital interchanges they still want knowledgeable customer support to create the most value at each stage of the buyers’ journey. In this episode…
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And, But, Therefore With The World’s Most Industrious Storyteller, Park Howell
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35:03Do you want to excel through the stories you tell, but find yourself struggling to clarify your message and impact? Our guest today is Park Howell, known as The World’s Most Industrious Storyteller for his track record of growing purpose-driven brands by using the power of story. Listen to learn: Why stories are the most direct route to empathy How…
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How to Create a Seamless Patient Experience
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26:45Want to deliver a more seamless patient experience but are challenged by organizational silos? In this episode you’ll learn how to get the research, partnerships, and innovation processes you need, so you can compete more effectively. We are joined by Tiffany Mura, the Strategic Lead, Healthcare for Stone Mantel where she focuses on growing the pra…
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How to Create a Successful Subscription Business
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42:07Wondering how to succeed in a subscription business? In this episode, you’ll hear from the authority in subscription business models. You’ll learn how to identify the long and short-term problems that your customer most needs your support with, the cost value of meeting those needs with your product or experience, and the impact that subscriptions …
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The 5 Big Questions Experience Strategists Need to Ask Right Now
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44:17Do you want to have more impact as an experienced strategist? In this episode, you’ll learn how to drive more revenue, value, and customer satisfaction, so that you can have a greater impact for your company. Each year we analyze millions of data points and conduct hundreds of customer and experience strategist interviews in order to understand the…
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Immersion: The Science of the Extraordinary and the Source of Happiness with Dr. Paul Zak
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41:24Today we are joined by Dr. Paul Zak, professor of economics, psychology, and management His work has been ground breaking in the academic, public, business and healthcare settings. In his new book, Immersion: The Science of the Extraordinary and the Source of Happiness, Paul shares a scientific formula for consistently creating extraordinary experi…
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Digital Experience Strategy and the Role of AI
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37:53Dutta Satadip is the Chief Customer Officer at ActiveCampaign, former Global Head of Customer Operations at Pinterest, and Director of Customer Success for the Americas region at Google. Today he joins us on The Experience Strategy Podcast to share his predictions for the future of digital experience strategies and the role AI should play in custom…
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Revisited - How Conjoint and Max Diff Can Help CX Leaders Make Better Decisions
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39:15Experience strategists are navigating increasingly complex decisions. Customer journeys are increasingly complex, channels are proliferating, expectations continue to rise, and data is abundant. How do we help our companies make the best decisions about how and where to spend money? Craig Lutz is uniquely well positioned to help us answer this ques…
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Revisited - Modes Series, Episode 1: A Revolutionary Way to Manage Restaurant, CX, and Brand
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39:48SHOW NOTES: Today we are revisiting our talk with Roger Beasley about Customer Modes, the mindsets and behaviors that help people get jobs done. We look at what they are and how they work through the lens of the restaurant industry. Tune in to learn how modes thinking has the key to unlock experience strategy and journey work in powerful new ways. …
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Maximizing Team Engagement and Accountability in a Hybrid Workplace: Insights from Fivserv's SVP of Product Management, Justin Jackson
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36:59For many teams, virtual used to be the exception. Now, hybrid is the rule. So, how do leaders of large teams successfully foster accountability and engagement? To answer this question, we talked to Justin Jackson, SVP Product Management and Head of Enterprise Payments, Fiserv. Justin leads a large, dispersed cross-functional team with different goa…
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Using The Cognitive Science of Memory Shaping to Influence Great Brand Experiences
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38:19If you’re aspiring to satisfy your customers, then you’re aspiring to mediocrity. That’s the premise of From Impressed to Obsessed, and new book by Jon Picoult. Jon explains why building customer loyalty requires leaving indelible positive impressions on everyone you work with – not just shaping their experiences, but also shaping their memories. T…
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Today we're sitting down with the Director of Retail CX at Clayton Homes, Michael Stanton. Clayton Homes is a Berkshire Hathaway Company that provides more homes to families than any other housing company in America. Michael's noticed, like many other experience strategists, that our inner circles are shifting. In addition to families, Clayton now …
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Trouble in New Orleans: A CX Failure Story
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38:36John Doll, from the Enterprise Design team at Edward Jones, had a very rough day recently. His rental car was broken into. What ensued was one of the highest drama CX stories we’ve heard in a while. Grab a hot cup of tea and listen to this dishy story of processes failed, jobs not done, and opportunities missed. Yes, this is a story of customer dis…
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Experience at Scale: How to Maintain and Elevate Your CX as Your Company Grows With Traci DeForge
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46:24On this very special episode of The Experience Strategy Podcast, Dave Norton and Aransas Savas are getting meta as they are joined by the producer of this podcast and the Founder and CEO of Produce Your Podcast, Traci DeForge. Traci is a pioneer in the world of podcasting and has created a thriving business in helping companies translate their serv…
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How Conjoint and Max Diff Can Help CX Leaders Make Better Decisions With Craig Lutz
39:15
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39:15Experience strategists are navigating increasingly complex decisions. Customer journeys are increasingly complex, channels are proliferating, expectations continue to rise, and data is abundant. How do we help our companies make the best decisions about how and where to spend money? Craig Lutz is uniquely well positioned to help us answer this ques…
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