In this episode of The Executive Eye, Matthew Cohen is joined by Marty Shapan of Kaye/Bassman for a deep-dive into a concept that separates average professionals from trusted market leaders: Market Mastery.

Together, Matt and Marty break down what it truly means to master your niche—from building deep industry expertise to becoming a go-to advisor rather than just another service provider. They share pivotal moments in their careers, practical strategies for developing real subject matter authority, and how to maintain a competitive edge in a world of surface-level insights and AI-generated noise.

You’ll learn:

• How to build credibility and trust through knowledge
• The habits that keep experts sharp
• Why curiosity matters just as much as confidence
• How to shift from reactive to insight-driven leadership

Whether you’re new to a niche or looking to elevate your presence in the market, this episode is packed with actionable advice for recruiters, leaders, and professionals across industries.