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EE449 - Mentor Moment - Consistency Over Brilliance: Colin Harmon on Building Trust at 3FE

 
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Manage episode 508846503 series 2903598
Content provided by Gary Fox. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gary Fox or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this Mentor Moment, Colin Harmon, founder of 3FE Coffee, reveals why consistency beats occasional brilliance when it comes to building lasting brands. He shares the lesson that changed how he thought about coffee forever: customers don’t need the “best cup ever” - they just need it never to be bad. By raising the floor instead of the ceiling, Colin built trust, scaled his business, and turned 3FE into one of Ireland’s most iconic coffee names.

Listen to the full conversation on Episode 400 of The Entrepreneur Experiment.
Show Notes

  • Why Colin shifted focus from chasing perfection to building consistency

  • The compliment that redefined his business: “It’s never sh*t”

  • How raising the lowest standard creates long-term trust with customers

  • Why brands should aim to be like Guinness: reliably good, every time

  • The challenge (and opportunity) of standing out in a saturated market

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  continue reading

458 episodes

Artwork
iconShare
 
Manage episode 508846503 series 2903598
Content provided by Gary Fox. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gary Fox or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this Mentor Moment, Colin Harmon, founder of 3FE Coffee, reveals why consistency beats occasional brilliance when it comes to building lasting brands. He shares the lesson that changed how he thought about coffee forever: customers don’t need the “best cup ever” - they just need it never to be bad. By raising the floor instead of the ceiling, Colin built trust, scaled his business, and turned 3FE into one of Ireland’s most iconic coffee names.

Listen to the full conversation on Episode 400 of The Entrepreneur Experiment.
Show Notes

  • Why Colin shifted focus from chasing perfection to building consistency

  • The compliment that redefined his business: “It’s never sh*t”

  • How raising the lowest standard creates long-term trust with customers

  • Why brands should aim to be like Guinness: reliably good, every time

  • The challenge (and opportunity) of standing out in a saturated market

Resources & Links

  continue reading

458 episodes

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