Should your executives really be posting on LinkedIn? The short answer: yes, and in this episode, you’ll find out why.

In this episode of The Employee Advocacy & Influence Podcast, Lewis Gray dives into the often-overlooked role of executives on LinkedIn and how their visibility directly shapes trust, culture, and growth.

Executives who are active online don’t just amplify company messages; they build trust with clients, candidates, and employees. Yet many leadership teams hesitate, citing a lack of time, uncertainty about what to post, or not seeing the value. Lewis unpacks each of these blockers and reframes the conversation in terms executives actually care about: business growth, talent attraction, shareholder confidence, and authentic culture. Drawing on real-world examples from Adobe and Salesloft, he explains the “ripple effect” of executive activity on employee advocacy and brand credibility.

If you’ve struggled to get leadership engaged in advocacy, this episode provides a clear roadmap: frameworks to make posting easier, collaborative approaches to lighten the load, and secure delegation methods that keep InfoSec teams happy. By the end, you’ll know exactly how to inspire your leaders to show up online, and why it matters more than ever.

Resources:

Explore DSMN8’s Executive Influencer tool.

Get your free CEO Content Framework here.

Download The World’s Biggest Employee Advocacy Study.

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