Best DSMN8 The Employee Influence Platform Podcasts (2025)

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Getting Executives Active on LinkedIn 11:31

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2h ago11:31

11:31

Should your executives really be posting on LinkedIn? The short answer: yes, and in this episode, you’ll find out why. In this episode of The Employee Advocacy & Influence Podcast, Lewis Gray dives into the often-overlooked role of executives on LinkedIn and how their visibility directly shapes trust, culture, and growth. Executives who are active …

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Law Meets LinkedIn: Stephens Scown’s Sam Moles on Employee Advocacy 41:07

6d ago41:07

41:07

How does a traditional law firm become a global leader in employee advocacy? Sam Moles from Stephens Scown reveals all. In this episode, hosts Lewis Gray and Elliot Elsley welcome Sam Moles, Digital & Personal Brand Specialist and Employee Ownership Advisor at Stephens Scown, one of the UK’s leading law firms and consistently ranked among the world…

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The World’s Biggest Employee Advocacy Study: Key Findings 12:31

13d ago12:31

12:31

What do 500,000+ LinkedIn posts reveal about the future of employee advocacy? In this special solo episode, DSMN8’s Lewis Gray unveils the findings from the World’s Biggest Employee Advocacy Study, the most comprehensive look yet at how employees build influence on LinkedIn. Outdated data has long held back the employee advocacy conversation. The W…

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Alex Her: AI, Culture & The ROI of Employee Advocacy 38:11

27d ago38:11

38:11

How do you take a struggling employee advocacy program with no budget, no tool, and little buy-in and turn it into huge ROI? Alex Her joins Lewis Gray and Emma Powney to share the full journey. Alex reveals the grassroots tactics that got people on board, from starting with a simple Slack channel to gamifying participation and celebrating wins comp…

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How to Run an RFP for Employee Advocacy Software 8:29

1M ago8:29

8:29

Choosing an employee advocacy platform? Don't get lost in the buzzwords. In this episode, Lewis Gray (Senior Marketing Manager at DSMN8) takes the mic solo to guide you through the entire RFP process for employee advocacy software. Whether you're launching a new program or replacing an outdated tool, this practical breakdown will help you avoid mis…

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Sarah Clay: Building LinkedIn Confidence 37:14

1M ago37:14

37:14

What if your most reluctant employees could become LinkedIn advocates, without ever writing a post? In this episode of The Employee Advocacy & Influence Podcast, Sarah Clay, CEO of Sarah Clay Social, shares her practical strategies for getting employees, from introverts to executives, comfortable and confident on LinkedIn. Sarah has helped countles…

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Heather Wiita: How Salesloft 10X’d Reach with Employee Advocacy 38:56

2M ago38:56

38:56

What happens when your advocacy program secures C-suite buy-in, launches team by team, and leads with value? You 10X your brand reach in a year. In this episode, Lewis Gray and Elliot Elsley speak with Heather Wiita, Senior Brand and Social Media Manager at Salesloft, about how their employee advocacy program evolved from a pilot to a powerhouse. H…

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Celonis' Chris Sheen: How Employee Advocacy Outperforms Brand Channels 41:54

2M ago41:54

41:54

What happens when your employee advocates reach more people than your company's LinkedIn page? In this episode, Chris Sheen, Director of Social at Celonis, shares how they've scaled employee advocacy into a core pillar of their social strategy. With over 1,000 employees signed up, Celonis' program now delivers more reach and, in many cases, more re…

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Tom Boston: Why Salespeople Need a Personal Brand in 2025 37:44

2M ago37:44

37:44

You’ve seen him in your LinkedIn feed, now hear how he got there. In this episode, we sit down with Tom Boston, Brand Growth Manager at MySalesCoach, to explore how one sales rep became one of the most recognizable faces in B2B sales. Tom shares his journey from cold calling to content creation, explaining how humor and relatability helped him conn…

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How Capgemini Built Influence on a Global Scale With Joe Morris 41:47

3M ago41:47

41:47

How do you evolve employee advocacy from content sharing into something that drives real business value? In this episode, Joe Morris, former Head of Social Media and Employee Advocacy at Capgemini, shares how he helped transform and scale one of the world's largest employee advocacy programs, supporting over 340,000 employees across global markets.…

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Adobe’s Andy Lambert: The Death of Broadcast Social & The Rise of Social 3.0 35:23

3M ago35:23

35:23

Broadcast social is broken, and Andy Lambert is here to tell us why. In this powerful episode, Andy Lambert (Product Manager at Adobe and Author of SOCIAL 3.0) joins Lewis and Elliot to explore how B2B brands must rethink their entire approach to social media. From the fall of corporate content calendars to the rise of employee-driven influence, An…

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Inside Barclays' Viral Creator Club With Catherine McFarlane 42:17

4M ago42:17

42:17

In this episode, Catherine McFarlane from Barclays reveals how their Creator Club is helping to redefine their employer brand and supporting early-career employees in becoming confident, authentic content creators. She discusses how they have built a scalable approach to creative training, the power of unlocking storytelling skills in emerging tale…

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Procore’s Melissa Heidmiller: Getting Internal Buy-In for Advocacy 34:41

5M ago34:41

34:41

In this episode, Melissa Heidmiller from Procore discusses the evolution of their employee advocacy program. From switching advocacy tools to starting onboarding again, she outlines the strategies that have led to measurable results. Learn how Procore utilized its new employee advocacy platform and how it's connected advocacy to personal and profes…

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From Pilot to Powerhouse: How Nissan's Brad Nevin Scaled Employee Advocacy 36:07

6M ago36:07

36:07

Lewis and Elliot welcome Brad Nevin, the driving force behind Nissan’s global employee advocacy program, to discuss how he built and scaled an advocacy initiative with real impact. Brad shares how Nissan went from a pilot to a full-scale global strategy. He dives into the biggest challenges, how different markets operate worldwide, and the key tact…

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Awin's Sarah Ruzgar O'Connell: The New Era of Employee Advocacy 33:41

7M ago33:41

33:41

Lewis and Elliot welcome Sarah Ruzgar O'Connell, Global Head of Communications at Awin, to discuss the evolution of employee advocacy and how brands can keep their advocacy programs relevant and on top of industry trends. Sarah shares Awin's approach to integrating advocacy into company culture, the role of leadership in driving adoption, and how t…

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Demandbase’s Vahbiz Cooper: Driving User Adoption & Employee Engagement 32:04

7M ago32:04

32:04

Lewis and Elliot invite special guest Vahbiz Cooper, Digital Marketing Manager at Demandbase, to talk about the key tactics behind successful employee advocacy programs. Vahbiz shares how Demandbase adopted an advocacy program, the best ways to keep employees engaged long-term, and the role of leadership in driving adoption. She also discusses crea…

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Danfoss’s Eva Baluchova: Empowering Employees to Share Their Stories 37:45

8M ago37:45

37:45

This episode features Lewis and Elliot in conversation with Eva Baluchova, Global Employer Branding Lead at Danfoss, as she delves into the challenges of building an employee advocacy program without an employee advocacy tool in a global organization. Eva shares how she implemented hands-on training to scale the program across regions, encouraged h…

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Clark Hill Law’s Roy Sexton: Scaling Employee Advocacy in Law Firms 1:07:50

8M ago1:07:50

1:07:50

This episode features Lewis and Elliot in conversation with Roy Sexton, Director of Marketing at Clark Hill Law. They discuss how the firm launched, scaled, and now manages an employee advocacy program in a regulated industry. Roy shares his expertise in overcoming legal pushback, training employees, and building internal excitement for the program…

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Talkdesk's Jordan Tenenbaum: Maximizing LinkedIn Engagement with Employee Advocacy 52:45

9M ago52:45

52:45

Join Lewis Gray and Elliot Elsley as they chat with Jordan Tenenbaum, Head of Social Media at Talkdesk. In this episode, Jordan reveals the secrets behind Talkdesk's highly successful employee advocacy program and corporate social media strategy. Key Topics Discussed: Why LinkedIn is the go-to platform for employee advocacy and how you can elevate …

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NielsenIQ's Anna Bertoldini: How to Boost Your Personal and Company Brand 56:33

9M ago56:33

56:33

Lewis Gray and Elliot Elsley chat with Anna Bertoldini, Senior Social Media Brand Manager at NielsenIQ, to uncover strategies for launching and measuring the impact of employee advocacy. Anna brings her brand-building expertise and shares practical steps to start a program that aligns with your business goals. Key Topics Discussed : Understanding R…

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The Employee Advocacy Benchmark Report 35:37

11M ago35:37

35:37

Key takeaways from the Employee Advocacy Benchmark Report. Join us in our latest episode to explore eye-opening insights from our Employee Advocacy Benchmark Report. Lewis and Elliot highlight standout points from the report and discuss the role employee advocacy can in boosting brand visibility and engagement. Key Topics Discussed: Employees havin…

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How Dentsu Benelux Manages Brand Safety & Security with Employee Advocacy | w/Maike Jansen 44:21

11M ago44:21

44:21

In this episode, Lewis Gray and Elliot Elsley are joined by Dentsu Benelux employee advocacy lead Maike Jansen. Together, they dive into the importance employee advocacy plays in maintaining brand consistency, safety, and suitability on social media. Maike shares real-world examples and proven strategies for managing employee-generated content, nav…

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5 Ways to Keep Employees Engaged 41:48

12M ago41:48

41:48

The Employee Advocacy & Influence Podcast is back with a special guest! In this episode, discover the top 5 ways to boost employee engagement when running an employee advocacy program. Elliot shares valuable insights from his experience as the Director of Customer Success at DSMN8. He reveals how employee advocacy program managers can nurture their…

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How to build a social media posting habit | w/April Jones 18:53

1+ y ago18:53

18:53

In this episode, Lewis brings in another special guest: April Jones, Account Executive at DSMN8. April specializes in helping companies launch and streamline their advocacy programs, so we couldn’t think of a better place to garner some fresh insights. April picks Lewis's brain for his best practices on maximizing employee participation in advocacy…

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“Does Employee Advocacy Look Like Spam Posting?” | w/Emily Paige Jones - Director of Customer Success 13:48

1+ y ago13:48

13:48

In this special episode of our podcast, Lewis welcomes Emily Paige Jones, Director of Customer Success at DSMN8, as his special guest. Emily, being DSMN8's latest recruit, brings forth an important question about a misconception that she's eager to debunk - “Does employee advocacy look like spam posting?” Lewis navigates through the question, unrav…

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Debunked: Does Internal Engagement Inflate Performance Numbers? | DSMN8 21:37

1+ y ago21:37

21:37

In this exclusive episode, Bradley and Lewis explore an important question raised by a member of The Employee Advocacy Certification’s Alumni Network. Together, they navigate through the question and debunk the idea that employee advocacy programs inadvertently inflate performance numbers through internal engagement. Enroll for the free course: htt…

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Huge News! The Employee Advocacy Certification Launch | DSMN8 37:52

1+ y ago37:52

37:52

We’re back! Bradley and Lewis are back with a bang to officially announce the launch of The Employee Advocacy Certification. In this exclusive episode, Lewis delivers insights and gives you a sneak peek into the course's offerings. Meanwhile, Brad delves into a module that explores measuring and defining success from an employee advocacy program. E…

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5 Essentials for Employee Advocacy Success | w/Elliot Elsley - Director of Customer Success | DSMN8 37:19

2y ago37:19

37:19

In this special episode of our podcast, join Lewis Gray, Senior Marketing Manager at DSMN8, as he speaks with Elliot Elsley, Director of Customer Success at DSMN8. Get ready to unlock the secrets to a thriving employee advocacy program as Elliot spills the beans on FIVE game-changing tips. Discover why these tips are your golden ticket to success a…

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3 Quick Wins for Employee Advocacy | DSMN8 28:14

2y ago28:14

28:14

In this episode, Bradley and Lewis highlight quick wins that can help elevate your employee advocacy platform. They highlight the wins that may seem obvious, but that a lot of program leaders overlook. They discuss how to implement these wins and the immediate difference it will make to your employee advocacy program. Find out how you can create yo…

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The Best Content Strategy for Employee Advocacy Success | DSMN8 26:30

2y ago26:30

26:30

In this episode, Bradley and Lewis discuss the two most common objectives of employee advocacy and the content strategies you’ll want to deploy to achieve them. Plus, Lewis explains the “Holy Trinity” of content types you’ll need to include to generate the best results from your employee advocacy program. Special offer for listeners! Grab a free co…

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HUGE Announcement: ‘Employee Advocacy: 101 Cheat Codes’ Book Coming September 27:35

2y ago27:35

27:35

BIG news! Lewis rolls out the carpet for Bradley as he introduces his first-ever book - Employee Advocacy: 101 Cheat Codes. In this special episode of the podcast, Bradley explains the reasoning and idea behind the book, even introducing the help of Amazon’s Alexa to demonstrate its purpose. No spoilers here, though! Plus, early access for listener…

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3 Challenges of Employee Advocacy in Law Firms and How to Overcome Them | DSMN8 32:52

2y ago32:52

32:52

In this special episode of our podcast, Lewis sits down to speak with special guest, Shannon Loveridge. Shannon lends her insights on the legal industry and explains why employee advocacy is a crucial tool that should be utilized in this industry. Shannon highlights the challenges that come with employee advocacy in law firms and how to overcome th…

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What LinkedIn’s Algorithm Changes Mean for Employee Advocacy (Part 1) | DSMN8 29:19

2y ago29:19

29:19

Part one of our two-part special! LinkedIn’s algorithm changes have caused quite a stir in the B2B world especially, but what exactly has changed? Spoiler alert: the future looks bright for employee advocacy! In part two, Lewis & Bradley host a workshop in writing great social media posts for employee advocacy, and Lewis explains DSMN8’s PACKD anal…

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What LinkedIn’s Algorithm Changes Mean for Employee Advocacy (Part 2) | DSMN8 38:49

2y ago38:49

38:49

Part two of our two-part LinkedIn algorithm special! In part two, Bradley & Lewis build on our learnings from part one and host a workshop for writing great social media posts for employee advocacy. If you haven’t checked out part one, Bradley & Lewis broke down the changes to LinkedIn’s algorithm and offered their key takeaways from the recent upd…

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Creating Your Ideal Advocate Profile | DSMN8 30:37

2y ago30:37

30:37

Bradley and Lewis host another workshop-style episode. Bradley explains how to create the ideal advocate profiles for your employee advocacy program, which can be used to identify the pain points and objectives of your potential employee advocates ahead of launching your program. They highlight the importance of creating these profiles and how this…

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Why Looking for Quick Wins is Detrimental to Employee Advocacy Success | DSMN8 25:06

2y ago25:06

25:06

In this episode of the podcast, Bradley and Lewis highlight why an employee advocacy program won’t work if you only focus on achieving quick wins. They expand on the importance of putting together a great launch strategy that focuses on social media training to ensure continued use of your employee advocacy tool. How active are your employees on so…

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The 4 Ideal Advocate Profiles | DSMN8 29:21

2+ y ago29:21

29:21

In this unique episode of the podcast, Bradley hosts a workshop-style episode with Lewis and explains the four types of ideal advocates for an employee advocacy program. Lewis expands on this and offers valuable insight from his experiences dealing with these four personas. They touch on the challenges and motivations of each persona and why these …

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How to Sell Employee Advocacy to Your CFO | DSMN8 29:18

2+ y ago29:18

29:18

In this episode of the podcast, Bradley and Lewis discuss the business case for employee advocacy and offer tips to get sign-off from your CFO to launch a program. They touch on statistics that highlight the impact that employee advocacy has and how an employee advocacy tool can save your company money. All valuable information to take to your CFO!…

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Debunked: Employee Advocacy is JUST for Marketing | DSMN8 44:28

2+ y ago44:28

44:28

In this episode of the podcast, Bradley and Lewis debunk the idea that employee advocacy programs solely benefit marketing teams. They highlight that although an employee advocacy tool is perceived as being a marketing function, it can have an equally significant impact on other departments in a business, such as sales and employer branding teams. …

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How to Use Employee Advocacy for Content Idea Generation | DSMN8 25:16

2+ y ago25:16

25:16

In this episode of the podcast, Bradley and Lewis discuss how to use employee advocacy for content idea generation. They highlight the importance of employees being active on social and why social activity and employee advocacy should be treated as one combined activity. How active are your employees on social? Often it's a great way to understand …

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Stepping Up from Manual Employee Advocacy to a Formal Program | DSMN8 21:08

2+ y ago21:08

21:08

In this episode, our CEO, Bradley and Senior Marketing Manager, Lewis discuss how to step up from manual employee advocacy to a formal program. They highlight the key differences between manual employee advocacy and a formal program and the issues that may occur when you rely on manual employee advocacy. Blog post on why you need an employee advoca…

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The 3 Enemies of Employee Advocacy | DSMN8 29:02

2+ y ago29:02

29:02

We’re back for season 2! Welcome to the new and improved version of our show. In this new format, Bradley Keenan is joined by DSMN8’s very own Lewis Gray (Senior Marketing Manager) as a co-host. In this episode, Bradley and Lewis discuss what they consider to be the three most common/problematic roadblocks (or “enemies”) of an employee advocacy pro…

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How Regulated Industries are Leveraging Employee Advocacy 7:46

3y ago7:46

7:46

In this episode, Bradley discusses the common misconception that employee advocacy can’t work for companies within regulated industries, and outlines the features and processes needed to make it a success, no matter which industry you’re in. How active are your employees on social? Often it's a great way to understand the current sentiment towards …

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What Makes an Enterprise Employee Advocacy Program? 11:35

3y ago11:35

11:35

In this episode, find out what enterprises need to consider when choosing an employee advocacy platform. Plus, find out how to distribute your content in a smart way, and learn our tips for managing an enterprise employee advocacy program! How active are your employees on social? Often it's a great way to understand the current sentiment towards so…

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Employee Advocacy Masterclass with Dropbox 8:18

3y ago8:18

8:18

In this special episode, find out how Dropbox approached the first 30 days of launching an employee advocacy program with actionable tips to help you improve your E.A. game! Whether your organisation is a first-timer or you're looking to give your existing initiative a boost, Katherine Keenan, Dropbox’s Head of Talent Brand Programs runs through th…

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The Key To Community Building | DSMN8 7:56

3y ago7:56

7:56

In this episode, find out why consistency is the key to employee advocacy community building. What does employee advocacy consistency look like? Find out how to build your EA community and consistently provide content for employees to share. How active are your employees on social? Often it's a great way to understand the current sentiment towards …

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Why Some Employee Advocacy Integrations Are Problematic | DSMN8 7:44

3y ago7:44

7:44

In today’s episode of the podcast, our CEO, Bradley Keenan, shares another of our best Employee Advocacy tips, chosen at random from our upcoming book! In this episode, Bradley discusses the challenges of integrating employee advocacy platforms with your wider tech stack and outlines why integrations are not always necessary. We discuss the challen…

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Test, Listen & Learn - Create Your Feedback Loop | DSMN8 9:31

3y ago9:31

9:31

The importance of a Test, Listen & Learn approach and creating feedback loops to guide your employee advocacy success. In this episode, we discuss, why an authentic tone of voice is a must, would your employees share content, how to tell if employee shares resonate with audiences, the dark social impact of employee advocacy AND how to create employ…

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Don't Force Employee Advocacy + Exciting Announcement! | DSMN8 9:21

3y ago9:21

9:21

Exciting announcement: we’ve got a book coming out! In the next 4 episodes of the Employee Advocacy & Influence podcast, our CEO Bradley Keenan will share some of the best Employee Advocacy tips, chosen from the book at random! In today’s episode, find out about how to encourage employee advocacy program sign-ups, and why you shouldn’t force it. Ho…

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The Anatomy of The Perfect Social Media Post | DSMN8 9:13

3y ago9:13

9:13

You’re interrupting people’s day - so, you better make it worth their while if you want employee advocacy success! A well thought out, and structured post caption can be the difference between impact for your social content and failure. THIS is how to get it right and hit your goals. In this episode, we discuss, why you shouldn't worry about ‘link …