How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
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When Reliability Is Revenue: Building High-Performing Digital Commerce at 35,000 Feet
MP3•Episode home
Manage episode 497383328 series 3490109
Content provided by Kailin Noivo / Filip Slatinac and Ecommerce Experts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kailin Noivo / Filip Slatinac and Ecommerce Experts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of The Ecommerce Toolbox: Expert Perspectives, Jacob Maloney, former Director of Ecommerce and Digital Products at Frontier Airlines, reveals how to build high-performing digital ecosystems in one of the most unforgiving industries on earth, and in the air.
Jacob breaks down how he led digital across all consumer touchpoints, web, mobile, and airport kiosks, where reliability is directly tied to revenue, and conversion is impacted by everything from UI to API latency. He shares how small UX changes drove massive membership gains, why balancing ancillary revenue with customer trust matters, and how to modernise legacy stacks without grounding the business.
If you're operating in a high-stakes, heavily regulated industry or simply want to build better under pressure, this episode is for you.
What You’ll Learn
- Why digital reliability directly impacts revenue in aviation
- How small UX changes delivered over 60% uplift in membership signups
- How to balance short-term revenue with long-term customer trust
- What “poor man’s A/B testing” looks like and why it worked
- How to navigate legacy systems and build resilient and scalable tech
96 episodes
MP3•Episode home
Manage episode 497383328 series 3490109
Content provided by Kailin Noivo / Filip Slatinac and Ecommerce Experts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kailin Noivo / Filip Slatinac and Ecommerce Experts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of The Ecommerce Toolbox: Expert Perspectives, Jacob Maloney, former Director of Ecommerce and Digital Products at Frontier Airlines, reveals how to build high-performing digital ecosystems in one of the most unforgiving industries on earth, and in the air.
Jacob breaks down how he led digital across all consumer touchpoints, web, mobile, and airport kiosks, where reliability is directly tied to revenue, and conversion is impacted by everything from UI to API latency. He shares how small UX changes drove massive membership gains, why balancing ancillary revenue with customer trust matters, and how to modernise legacy stacks without grounding the business.
If you're operating in a high-stakes, heavily regulated industry or simply want to build better under pressure, this episode is for you.
What You’ll Learn
- Why digital reliability directly impacts revenue in aviation
- How small UX changes delivered over 60% uplift in membership signups
- How to balance short-term revenue with long-term customer trust
- What “poor man’s A/B testing” looks like and why it worked
- How to navigate legacy systems and build resilient and scalable tech
96 episodes
All episodes
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