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Content provided by Kailin Noivo / Filip Slatinac and Ecommerce Experts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kailin Noivo / Filip Slatinac and Ecommerce Experts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
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Thanks for visiting The Cell Phone Junkie! I will be taking the time each week to discuss my favorite topic, cell phones. Any feedback is appreciated and welcome. You can email me at: questions (AT) thecellphonejunkie (DOT) com or call: 206-203-3734 Thanks and welcome!
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Trailblazing Marketing: Balancing Outdoor Heritage with Digital Innovation with Jane Smith
Manage episode 501351887 series 3490109
Content provided by Kailin Noivo / Filip Slatinac and Ecommerce Experts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kailin Noivo / Filip Slatinac and Ecommerce Experts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode, Jane Smith, VP of Marketing at Merrell, joins host Kailin Noivo to unpack how one of the world’s leading outdoor brands is balancing its 40+ year heritage with modern marketing innovation.
Jane shares how Merrell is integrating sustainability into the heart of its brand narrative, building community-first campaigns, and navigating disruptive shifts like AI-powered search and the rise of gorpcore culture. She also dives into lessons from global expansion, partnerships with brands like Jeep, and why authenticity remains the ultimate growth driver.
If you’re a brand builder trying to stay relevant without losing your roots, this conversation is for you
What You’ll Learn
- Why authentic community still outperforms channels and algorithms.
- How collaborations like Jeep boosted brand heat—and what happens when they miss.
- The role of organic, human-created content in surviving AI-powered search.
- How Merrell’s “key city” strategy drives global expansion.
- Why sustainability and heritage storytelling matter more than ever in modern marketing.
- Lessons from moving from agency to brand side and building unified campaigns across categories.
98 episodes
Share
Manage episode 501351887 series 3490109
Content provided by Kailin Noivo / Filip Slatinac and Ecommerce Experts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kailin Noivo / Filip Slatinac and Ecommerce Experts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode, Jane Smith, VP of Marketing at Merrell, joins host Kailin Noivo to unpack how one of the world’s leading outdoor brands is balancing its 40+ year heritage with modern marketing innovation.
Jane shares how Merrell is integrating sustainability into the heart of its brand narrative, building community-first campaigns, and navigating disruptive shifts like AI-powered search and the rise of gorpcore culture. She also dives into lessons from global expansion, partnerships with brands like Jeep, and why authenticity remains the ultimate growth driver.
If you’re a brand builder trying to stay relevant without losing your roots, this conversation is for you
What You’ll Learn
- Why authentic community still outperforms channels and algorithms.
- How collaborations like Jeep boosted brand heat—and what happens when they miss.
- The role of organic, human-created content in surviving AI-powered search.
- How Merrell’s “key city” strategy drives global expansion.
- Why sustainability and heritage storytelling matter more than ever in modern marketing.
- Lessons from moving from agency to brand side and building unified campaigns across categories.
98 episodes
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Similar to The Ecommerce Toolbox: Expert Perspectives
We already have many of the climate solutions we need. But scaling them is hard. The Green Blueprint is a show about the people who are architecting the clean economy. Every other week, host Lara Pierpoint profiles the founders, investors, and organizational leaders who are solving complex challenges in the quest to build climate technologies fast.
…
continue reading
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…
continue reading
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continue reading
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continue reading
Thanks for visiting The Cell Phone Junkie! I will be taking the time each week to discuss my favorite topic, cell phones. Any feedback is appreciated and welcome. You can email me at: questions (AT) thecellphonejunkie (DOT) com or call: 206-203-3734 Thanks and welcome!
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continue reading
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…
continue reading
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
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…
continue reading
Silicon Valley's water cooler podcast. A tech news summary every day... 15 minutes and you're up to date. From Tech Brew, Morning Brew's tech hub.
…
continue reading
The director’s commentary track for Daring Fireball. Long digressions on Apple, technology, design, movies, and more.
…
continue reading
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
