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How Camper is Redefining A New Era of Customer Engagement with Alan Ferrero
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Welcome to the 77th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Alan Ferrero, Digital Director at Camper, for an in-depth discussion on how the iconic Mediterranean footwear brand is embracing digital transformation while staying true to its craftsmanship roots. Alan shares insights on the evolution of ecommerce, the power of AI, and how Camper is leveraging community-driven engagement through The Walking Society. He also dives into how the brand is optimizing global operations across 40 countries while maintaining its authenticity and values.
Alan shares insights on:
Alan shares insights on:
- His career journey from venture capital to digital retail leadership
- How Camper is blending technology with tradition
- The role of AI in personalization, design, and sustainability
- Why The Walking Society is more than just a loyalty program
- The challenges and strategies of scaling ecommerce across 40+ countries
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