Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Kailin Noivo / Filip Slatinac and Ecommerce Experts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kailin Noivo / Filip Slatinac and Ecommerce Experts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

How a lean, story‑driven idea became a $40m global brand

21:32
 
Share
 

Manage episode 506893978 series 3490109
Content provided by Kailin Noivo / Filip Slatinac and Ecommerce Experts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kailin Noivo / Filip Slatinac and Ecommerce Experts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode, Dan Demsky, CEO & Co-founder of Unbound Merino, joins host Kailin Noivo to share how a minimalist travel T-shirt idea turned into a $40M global apparel brand.

Dan delves into the origins of Unbound Merino, from crowdfunding validation to bootstrapping growth, and how staying lean, story-first, and authentic helped the company scale without outside investment. He also shares candid lessons on pivoting during COVID, leveraging organic YouTube creators over paid ads, and building a business with friends while keeping relationships intact.

If you’re an ecommerce founder or aspire to be, this episode delivers concrete lessons on scaling with discipline, storytelling, and grit.

What You’ll Learn
  • How to use crowdfunding as both capital and product-market fit validation.
  • Why bootstrapping enforces smarter, leaner operations than raising capital.
  • How to pivot brand messaging when your core use case (like travel) disappears overnight.
  • Why authentic YouTube creators often outperform paid influencer campaigns.
  • How founder-led storytelling still converts and how to balance it with broader creative.
  • The systems and candor required to successfully build a business with friends.

Want to uncover hidden friction and convert more revenue? Click https://bit.ly/4gMbjIl to book a demo of Noibu — the ecommerce monitoring and experience analytics platform.
The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so
  continue reading

101 episodes

Artwork
iconShare
 
Manage episode 506893978 series 3490109
Content provided by Kailin Noivo / Filip Slatinac and Ecommerce Experts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kailin Noivo / Filip Slatinac and Ecommerce Experts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode, Dan Demsky, CEO & Co-founder of Unbound Merino, joins host Kailin Noivo to share how a minimalist travel T-shirt idea turned into a $40M global apparel brand.

Dan delves into the origins of Unbound Merino, from crowdfunding validation to bootstrapping growth, and how staying lean, story-first, and authentic helped the company scale without outside investment. He also shares candid lessons on pivoting during COVID, leveraging organic YouTube creators over paid ads, and building a business with friends while keeping relationships intact.

If you’re an ecommerce founder or aspire to be, this episode delivers concrete lessons on scaling with discipline, storytelling, and grit.

What You’ll Learn
  • How to use crowdfunding as both capital and product-market fit validation.
  • Why bootstrapping enforces smarter, leaner operations than raising capital.
  • How to pivot brand messaging when your core use case (like travel) disappears overnight.
  • Why authentic YouTube creators often outperform paid influencer campaigns.
  • How founder-led storytelling still converts and how to balance it with broader creative.
  • The systems and candor required to successfully build a business with friends.

Want to uncover hidden friction and convert more revenue? Click https://bit.ly/4gMbjIl to book a demo of Noibu — the ecommerce monitoring and experience analytics platform.
The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so
  continue reading

101 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play