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From Chaos to Composable: Inside Baerskin's Tactical Rebuild with Gus Fune
MP3•Episode home
Manage episode 482727399 series 3490109
Content provided by Kailin Noivo / Filip Slatinac and Ecommerce Experts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kailin Noivo / Filip Slatinac and Ecommerce Experts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Today, we explore the future of ecommerce infrastructure with Gus Fune, Chief Technology Officer (CTO) at Baerskin Tactical. As a global tactical gear brand, Baerskin is transforming how lean teams recover fast and scale smart. Gus shares how his four-person team rebuilt their ecommerce stack in just three months, stabilized revenue with a composable architecture, and built a developer-first culture that enables rapid experimentation. Tune in for practical insights on replacing legacy systems, managing 40+ microservices, and what truly drives innovation in ecommerce.
What You’ll Learn
What You’ll Learn
- How to rebuild ecommerce infrastructure fast (and avoid re-platforming pitfalls)
- Why developer experience is critical to executing marketing ideas
- The real cost of failed third-party platforms, and what to do next
- Why composable systems help prevent total outages
- How to think about AI for internal tooling vs. frontend optimization
- Lessons in data alignment between marketing, product, and engineering
Want to uncover hidden friction and convert more revenue? Click https://www.noibu.com/demo to book a demo of Noibu — the ecommerce monitoring and experience analytics platform
The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so
108 episodes
MP3•Episode home
Manage episode 482727399 series 3490109
Content provided by Kailin Noivo / Filip Slatinac and Ecommerce Experts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kailin Noivo / Filip Slatinac and Ecommerce Experts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Today, we explore the future of ecommerce infrastructure with Gus Fune, Chief Technology Officer (CTO) at Baerskin Tactical. As a global tactical gear brand, Baerskin is transforming how lean teams recover fast and scale smart. Gus shares how his four-person team rebuilt their ecommerce stack in just three months, stabilized revenue with a composable architecture, and built a developer-first culture that enables rapid experimentation. Tune in for practical insights on replacing legacy systems, managing 40+ microservices, and what truly drives innovation in ecommerce.
What You’ll Learn
What You’ll Learn
- How to rebuild ecommerce infrastructure fast (and avoid re-platforming pitfalls)
- Why developer experience is critical to executing marketing ideas
- The real cost of failed third-party platforms, and what to do next
- Why composable systems help prevent total outages
- How to think about AI for internal tooling vs. frontend optimization
- Lessons in data alignment between marketing, product, and engineering
Want to uncover hidden friction and convert more revenue? Click https://www.noibu.com/demo to book a demo of Noibu — the ecommerce monitoring and experience analytics platform
The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so
108 episodes
All episodes
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