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From Boutique to Browser: Ewoud Frielink on Scaling Personal Touch with Tech
MP3•Episode home
Manage episode 476023385 series 3490109
Content provided by Kailin Noivo / Filip Slatinac and Ecommerce Experts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kailin Noivo / Filip Slatinac and Ecommerce Experts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Today we explore the future of personalization in ecommerce with Ewoud Frielink, CTO of Omoda. As a leading Dutch fashion retailer, Omoda is pushing the boundaries of AI-driven experiences. Ewoud shares how the company launched its AI stylist, refined its omnichannel approach, and harnessed generative AI to bring boutique-style service to scale. Tune in for expert insights from the forefront of fashion and technology.
What You’ll Learn:
- Why personalization is Omoda’s core differentiator and how they’re scaling it with AI
- How to launch an AI stylist customers actually want to use
- Ways Omoda is using generative AI to improve product data and customer experience
- Why traditional chatbots fail and how LLMs are changing the game
- How to shift from “search-and-scroll” to predictive, personalized shopping
- What Omoda is experimenting with next: AI-generated imagery and lean-back content
Want to uncover hidden friction and convert more revenue? Click https://www.noibu.com/demo to book a demo of Noibu — the ecommerce monitoring and experience analytics platform
The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so
107 episodes
MP3•Episode home
Manage episode 476023385 series 3490109
Content provided by Kailin Noivo / Filip Slatinac and Ecommerce Experts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kailin Noivo / Filip Slatinac and Ecommerce Experts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Today we explore the future of personalization in ecommerce with Ewoud Frielink, CTO of Omoda. As a leading Dutch fashion retailer, Omoda is pushing the boundaries of AI-driven experiences. Ewoud shares how the company launched its AI stylist, refined its omnichannel approach, and harnessed generative AI to bring boutique-style service to scale. Tune in for expert insights from the forefront of fashion and technology.
What You’ll Learn:
- Why personalization is Omoda’s core differentiator and how they’re scaling it with AI
- How to launch an AI stylist customers actually want to use
- Ways Omoda is using generative AI to improve product data and customer experience
- Why traditional chatbots fail and how LLMs are changing the game
- How to shift from “search-and-scroll” to predictive, personalized shopping
- What Omoda is experimenting with next: AI-generated imagery and lean-back content
Want to uncover hidden friction and convert more revenue? Click https://www.noibu.com/demo to book a demo of Noibu — the ecommerce monitoring and experience analytics platform
The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so
107 episodes
All episodes
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