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E-commerce Expert Michael Affronti of Salesforce: How SFCC Has Evolved to Meet Consumer Demand
Manage episode 428170910 series 3490109
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In this episode, Kailin Noivo is joined by Michael Affronti, SVP and General Manager of Commerce Cloud at Salesforce, to explore
- How the strategic vision for Salesforce Commerce Cloud (SFCC) was shaped by the pandemic
- The expansion of SFCC’s target into the mid-market
- How SFCC fits into the headless versus composable conversation
- How AI is intersecting with retail
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