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E-commerce Expert Lorenzo Riberto: Taking Omnichannel From Buzzword to Strategy
Manage episode 439117549 series 3490109
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In this episode, Kailin Noivo sits down with Lorenzo Riberto, Senior Omnichannel Program Manager at Rossignol, to explore:
- How to craft a truly integrated omnichannel strategy that meets customer needs across every touchpoint
- The critical role of digital transformation in enhancing customer experience and operational efficiency
- Key differentiators between basic and advanced omnichannel approaches, and how to implement them effectively
- The unique challenges and opportunities of managing wholesale versus direct-to-consumer sales channels
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