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E-commerce Expert Jeff Hanson: Enhancing Customer Experience through Omni Channel Retail
Manage episode 446514639 series 3490109
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In this episode, Kailin Noivo sits down with Jeff Hanson, Senior Vice President of E-commerce at Floor and Decor, a leading Omni Channel retailer. They delve into:
- Jeff's unique journey from graphic design to leading e-commerce strategies at Floor and Decor
- The critical role of aligning e-commerce with in-store experiences for a seamless customer journey
- Strategies for leveraging data to understand customer behavior and improve service delivery
- The impact of evolving customer expectations on retail, especially post-COVID
- Innovative practices like "My Order Pay Online" and their approach to integrating customer care with e-commerce
88 episodes
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