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The 5 Stages of DTC and Ecommerce Advertising

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Manage episode 347346206 series 3291807
Content provided by Hosted by Ramin Ramhormozi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hosted by Ramin Ramhormozi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

We are excited to welcome Samir Balwani, CEO of QRY to The Ecommerce Revolution Podcast. QRY, is a media strategy, buying, and data analytics company focused on DTC brands. Samir will be breaking down the 5 stages of DTC and e-commerce advertising. If you are a growing DTC e-commerce brand, this is a must-watch episode.

TIME STAMPS00:00 Intro05:10 QRY Audit07:15 Where did QRY come from?09:05 5 stages of DTC10:00 Stage 1 - Product Market Fit13:00 Stage 2 - Building initial brand awareness14:40 Building Community 18:00 Better to go out of stock than out of business19:00 Stage 3 - Starting to scale paid advertising21:00 How to manage break even with clients22:10 MER27:50 testing plan28:50 Analytics28:40 Stage 5 - Consistent growth & scale30:00 Stage 4 - Driving incremental awareness32:05 AI platforms32:23 What happens to an organization at Stage 5?34:35 Stage 5 spikes36:20 Stage 0 - what would you tell a new business to start?40:05 Core Values40:35 Rapid Fire questions

REFERENCESQRY - https://www.weareqry.com/SKU Agency - Gatsby - https://www.gatsby.ai/Samir's LinkedIn - https://www.linkedin.com/in/samirbalwani/

//////////////////////////////////////////


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co
  continue reading

49 episodes

Artwork
iconShare
 
Manage episode 347346206 series 3291807
Content provided by Hosted by Ramin Ramhormozi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hosted by Ramin Ramhormozi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

We are excited to welcome Samir Balwani, CEO of QRY to The Ecommerce Revolution Podcast. QRY, is a media strategy, buying, and data analytics company focused on DTC brands. Samir will be breaking down the 5 stages of DTC and e-commerce advertising. If you are a growing DTC e-commerce brand, this is a must-watch episode.

TIME STAMPS00:00 Intro05:10 QRY Audit07:15 Where did QRY come from?09:05 5 stages of DTC10:00 Stage 1 - Product Market Fit13:00 Stage 2 - Building initial brand awareness14:40 Building Community 18:00 Better to go out of stock than out of business19:00 Stage 3 - Starting to scale paid advertising21:00 How to manage break even with clients22:10 MER27:50 testing plan28:50 Analytics28:40 Stage 5 - Consistent growth & scale30:00 Stage 4 - Driving incremental awareness32:05 AI platforms32:23 What happens to an organization at Stage 5?34:35 Stage 5 spikes36:20 Stage 0 - what would you tell a new business to start?40:05 Core Values40:35 Rapid Fire questions

REFERENCESQRY - https://www.weareqry.com/SKU Agency - Gatsby - https://www.gatsby.ai/Samir's LinkedIn - https://www.linkedin.com/in/samirbalwani/

//////////////////////////////////////////


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co
  continue reading

49 episodes

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