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Content provided by Brian Roisentul. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Roisentul or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Mastering Influencer Campaigns for DTC Growth
Manage episode 444627241 series 2971299
Content provided by Brian Roisentul. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Roisentul or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of The DTC Insider, I’m thrilled to welcome William Gasner, a serial entrepreneur with six ventures under his belt and a proven track record as a seven-figure eCommerce seller.
He’s also the co-founder and CMO of Stack Influence, a top micro-influencer marketing platform designed specifically for DTC eCommerce brands. William has been featured in major publications like Forbes, Business Insider, and Wired, where he shares his expertise on the influencer industry and Amazon marketing.
Here’s a glimpse of what you’ll learn:Getting Started: Influencer marketing for new brands
Most common deal structures between brands and influencers
Celebrities vs. micro-influencers: Which is right for your brand?
Biggest challenges in using micro-influencers and how to overcome them
Leveraging influencer marketing for success on Amazon, Walmart, and Target
Choosing between smaller and bigger influencers: Key factors to consider
Scaling influencer campaigns: Effective ways to grow and adapt strategies
Why big brands use micro-influencer platforms like Stack Influence
The future of micro-influencers in DTC marketing
Sponsor for this episode:
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.
100 episodes
Share
Manage episode 444627241 series 2971299
Content provided by Brian Roisentul. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Roisentul or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of The DTC Insider, I’m thrilled to welcome William Gasner, a serial entrepreneur with six ventures under his belt and a proven track record as a seven-figure eCommerce seller.
He’s also the co-founder and CMO of Stack Influence, a top micro-influencer marketing platform designed specifically for DTC eCommerce brands. William has been featured in major publications like Forbes, Business Insider, and Wired, where he shares his expertise on the influencer industry and Amazon marketing.
Here’s a glimpse of what you’ll learn:Getting Started: Influencer marketing for new brands
Most common deal structures between brands and influencers
Celebrities vs. micro-influencers: Which is right for your brand?
Biggest challenges in using micro-influencers and how to overcome them
Leveraging influencer marketing for success on Amazon, Walmart, and Target
Choosing between smaller and bigger influencers: Key factors to consider
Scaling influencer campaigns: Effective ways to grow and adapt strategies
Why big brands use micro-influencer platforms like Stack Influence
The future of micro-influencers in DTC marketing
Sponsor for this episode:
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.
100 episodes
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Similar to The DTC Insider
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
10k279
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…
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
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