Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Brian Roisentul. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Roisentul or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Building a High-Performance Men’s Skincare Brand

50:08
 
Share
 

Manage episode 445704945 series 2971299
Content provided by Brian Roisentul. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Roisentul or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of The DTC Insider, I’m excited to welcome Lekha Vyas, the founder of ELVY Lab, a skincare and personal care brand focused on simplifying men’s daily routines.

With over 15 years of experience in the beauty industry, working for leading brands like P&G, L'Oréal, and Chanel, Lekha decided to launch her own venture in 2022. Her mission is centered on two key values: simplicity and performance.

Here’s a glimpse of what you’ll learn:

  • Transitioning from corporate beauty to entrepreneurship

  • Defining core values early

  • Winning awards: Factors contributing to early recognition

  • Challenges for small brands in digital advertising

  • Shifts in influencer marketing and brand collaborations

  • Amazon strategies that work for ELVY Lab

  • Other successful acquisition channels

  • Customer retention: Tactics for VIP engagement

  • Q4 preparation: Insights on BFCM and a celebrity partnership

  • Building from scratch: Lessons learned and what to do differently

  • Being a solo founder: Decision-making and challenges

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

  continue reading

121 episodes

Artwork
iconShare
 
Manage episode 445704945 series 2971299
Content provided by Brian Roisentul. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Roisentul or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of The DTC Insider, I’m excited to welcome Lekha Vyas, the founder of ELVY Lab, a skincare and personal care brand focused on simplifying men’s daily routines.

With over 15 years of experience in the beauty industry, working for leading brands like P&G, L'Oréal, and Chanel, Lekha decided to launch her own venture in 2022. Her mission is centered on two key values: simplicity and performance.

Here’s a glimpse of what you’ll learn:

  • Transitioning from corporate beauty to entrepreneurship

  • Defining core values early

  • Winning awards: Factors contributing to early recognition

  • Challenges for small brands in digital advertising

  • Shifts in influencer marketing and brand collaborations

  • Amazon strategies that work for ELVY Lab

  • Other successful acquisition channels

  • Customer retention: Tactics for VIP engagement

  • Q4 preparation: Insights on BFCM and a celebrity partnership

  • Building from scratch: Lessons learned and what to do differently

  • Being a solo founder: Decision-making and challenges

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

  continue reading

121 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play