The direct booking equation: How do personalization and loyalty combine to maximize hotel profitability?

Phelim Pekaar is the founder and CEO of P3 Hotel Software, a leading provider of online booking engines and guest-facing technology solutions for the hospitality industry. Since founding P3 in 2000, Phelim has grown the company into a global enterprise employing over 40 people and serving hotels worldwide. With extensive experience in software development and project management, he brings a hands-on leadership approach focused on innovation and delivering high-end solutions.

Under his guidance, P3 has built its reputation on providing value for money while helping clients maximize their online revenues through strong, lasting partnerships. His passion for continuous learning and innovation drives the company’s ongoing success in the digital hospitality space.