In this episode of The DNA of Things, host Dr. Jeremy Koenig speaks with health and fitness innovator Mike Hansen, founder of Bridge Health and Versus. With over 25 years of experience, Mike shares how he's revolutionizing the fitness and healthcare industries by bridging gaps, enhancing metabolic health, and empowering entrepreneurs. Dive into a discussion about his operating systems, the intersection of science and fitness, and the transformative potential of resilience. Whether you're an entrepreneur, fitness enthusiast, or curious about innovation, this episode offers insights to redefine your perspective on health and business.
Episode Highlights:

• Bridging Fitness and Healthcare: Mike Hansen’s Bridge Health integrates healthcare services into fitness environments, creating an innovative approach to preventative care.
• Versus: A New Venture Framework: Hansen's Versus redefines entrepreneurship, fostering collaboration and resilience by viewing business as the ultimate competitive sport.
• Jobs to Be Done Theory: Hansen emphasizes the importance of understanding customer needs by focusing on the jobs they aim to accomplish, enabling innovative solutions.
• Non-Consumption Markets: Tapping into markets where services are currently unavailable, like home teeth whitening and GLP-1 integrated metabolic care, drives exponential growth.
• Paradigm Shifts in Fitness: A shift from “look good” to “feel good” drives consumer behavior, prioritizing mental health, mindfulness, and social experiences.
• Business Model Innovation: Hansen champions designing models that maximize consumer value and accessibility, as seen in Bridge Health's insurance-supported metabolic care plans.
• Entrepreneurship Insights: Failure is part of the process, and success lies in competing ideas, reducing risk, and embracing customer feedback early.
• Future of Engineered Wellbeing: Hansen foresees diagnostics moving into homes, AI-driven fitness recommendations, and health optimization as the next frontier in fitness and wellness.

Connect with Mike: https://www.mikeghansen.com/

LINKS:
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Here's the link for this week's episode: https://drjeremykoenig.substack.com/.