If you’re still competing on price alone, you’ve already lost.
In Episode 9 of The Disruptors, Ritesh Shah and Julian Wallis unpack why manufacturers and industrial businesses get stuck in price wars — and how poor data, disconnected systems, and reliance on individuals keep them trapped.
They explain how to build a true digital differentiator: structured data, scalable systems, and repeatable processes that unlock growth and enterprise value.
Topics Covered:
00:00:45 – Why quality and service aren’t enough
Every competitor claims these, which means they no longer create a real edge.
00:01:30 – Recurring problems in manufacturing systems
ERP struggles, poor configuration, and fragmented processes slow growth.
00:03:29 – The danger of relying on salespeople
When staff leave, customers leave with them — unless sales is systemised.
00:05:07 – The myth of quality and service differentiation
Why “we have better quality and service” doesn’t cut it anymore.
00:07:15 – Data chaos and disconnected systems
Messy, siloed data keeps leaders blind to opportunities and risks.
00:11:21 – Reactive vs proactive decision-making
Most leaders run the business by looking backwards instead of forecasting forward.
00:14:14 – Factory floor vs office disconnect
Teams on the ground and management rarely share one source of truth.
00:17:30 – Structuring data for scale
Building a foundation that supports growth for the next 5–10 years.
00:23:55 – The power of discovery
How deep on-site discovery uncovers hidden profit leaks and real value gaps.
00:31:27 – From cost-cutting to opportunity creation
Why the real edge is not just saving money, but winning new business.
Key Takeaways from this Episode:
● Competing on price alone is a losing strategy
● Quality and service are no longer true differentiators
● Poorly structured data and disconnected systems trap businesses in chaos
● A digital differentiator enables scalability, resilience, and growth
● PSV Thinking™ shifts focus from cost-cutting to long-term enterprise value

Learn More / Resources:
Visit our Learning Centre at https://intuji.com/learning-centre/ for more resources on PSV Thinking™, digital transformation, and enterprise growth.

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Intuji Website: (https://intuji.com/)

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