In Episode 8 of The Disruptors, Ritesh Shah and Julian Wallis dig into the most overlooked phase of digital transformation: what happens after go-live. This is the Dominate Phase of the 4DCX Framework® — where systems either become compounding assets… or turn into stale, expensive liabilities.
This episode is your blueprint for shifting mindsets, setting strong foundations, and unlocking continuous ROI from your digital platforms.
Topics Covered:
00:00:00 – The Trap of ‘Launch and Leave’
Why most businesses stop improving after go-live
00:01:05 – What the Dominate Phase Actually Looks Like
The compounding benefits of ongoing delivery
00:02:17 – Cultural Change is Bigger Than Feature Sets
Why continuous transformation starts with mindset, not code
00:03:51 – Foundations Matter
What happens when you get the architecture wrong early
00:05:25 – Not a SaaS Startup? Stop Acting Like One
Why B2B businesses need a different playbook
00:07:29 – From MVP to Edge Factor
Turning systems into long-term strategic assets
00:10:02 – Microservices vs Monolith Debate
Why it’s not about theory, it’s about scalability
00:12:21 – Avoiding Groundhog Launches
Breaking the cycle of stalled, siloed tech investments
00:14:25 – Digital = Operational Engine
Why you need one core system powering all user experiences
00:17:20 – The Cost of a Bad Launch
What happens when 5,000 users have a terrible first impression
00:21:01 – Planning for Scale, Not Hype
How to think 10 years ahead while building for today
00:26:34 – Transformation is a Lifestyle
Tech isn’t the win. Impact is.
00:30:29 – What ‘Digital ROI’ Actually Looks Like
And why most businesses miss it
00:33:04 – You’re Not Just Building Software
You’re building competitive advantage
If you’re not evolving your system, you’re devaluing your business.

Learn More / Resources:
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