Bad system data (especially inside ERP’s) is the underlying reason a lot of digital projects fail.
Before you build portals, automations or self-service tools, your data structure needs to be right — because everything depends on it.
Most businesses blame the software when a portal fails or an automation breaks. But the real issue usually sits underneath: inconsistent, outdated, or poorly governed system data.
In this episode of The Disruptors, Intuji's CEO Julian Wallis and Aashish Paudel, COO of Intuji, break down why dirty data destroys scale, automation and customer experience — and what leaders must fix before investing in digital tools.
Topics Covered
00:00 – Intro - Episode Highlights
00:48 – Why company system data is the real starting point for digital projects
01:21 – Why leaders often underestimate the size and effort of data clean-ups
03:11 – How poor ERP data structure exposes itself instantly in customer portals
04:23 – Broken relationships between customers, contacts, SKUs and items
04:54 – Pricing inconsistencies and how automation exposes hidden flaws
05:17 – Duplicate records and conflicting customer data
07:00 – The super-admin problem and uncontrolled data changes
08:50 – The danger of legacy comfort and resisting needed change
10:25 – ERP vs PIM: when to consolidate vs separate systems
15:18 – Governance over features: why naming conventions and control matter
23:37 – Why reliable self-service depends entirely on data quality
27:09 – Why every business needs a data champion to own it’s quality
Key Takeaways
● Most digital failures start with dirty company data, not broken software
● Workarounds hide internal problems but collapse when automation begins
● Governance, naming conventions and access control matter more than system software features
● Reliable automation and self-service can only run on well-structured data
● Every business needs a data champion to own quality, structure and improvement

Learn More / Resources:
Visit our Learning Centre at https://intuji.com/learning-centre/ for more resources on PSV Thinking™, digital transformation, and enterprise growth.

Connect With Us:
The Disruptors LinkedIn: (https://www.linkedin.com/company/the-disruptors-official)
Intuji LinkedIn: (https://www.linkedin.com/company/intuji)
Intuji Website: (https://intuji.com/)

Subscribe to The Disruptors to learn how to apply PSV Thinking™ and create an EdgeFactor™ in your business.