In this episode of The Director's Playbook, I explore the unexpected role of therapy dogs in funeral services with Brian Hicks, the general manager at Elmwood Funeral Home. We delve into the journey of introducing Holly, a Goldendoodle, as a comforting presence in a traditionally somber setting. Brian shares his experiences and insights on the benefits therapy dogs bring to grieving families, highlighting Holly's unique ability to sense and provide comfort. We discuss the importance of proper training and the impact on both clients and business. Join us as we uncover the heartwarming stories and practical considerations of integrating therapy dogs into funeral homes, offering a new perspective on support and healing.