Consumer preferences are shifting. Operational costs are rising. And funeral professionals face a dual challenge: increasing call volume while growing the average funeral value. One of the most effective solutions is a proactive preneed program. In this episode, host Paul Lovelace is joined by Tyler Anderson, Senior Vice President of Business Development at Precoa. They explore how the focus of preneed has evolved from gaining market share to educating families on the importance of ceremony, ritual, and gathering. They discuss the new funeral consumer, why guiding consumers through the preplanning process is essential to shifting perceptions and creating value, and more.