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Funnel Hacking, Solving The Value Equation, And Roasting Mason’s LinkedIn
Archived series ("Inactive feed" status)
When? This feed was archived on October 30, 2025 21:16 (). Last successful fetch was on December 20, 2024 20:37 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 437143089 series 3276592
Watch This Episode On YouTube
In this episode, Chase and Mason cover a variety of topics around personal branding, ranging from how to build an effective marketing funnel to how to structure your LinkedIn profile for success.
They start by doing some “funnel hacking” to reverse engineer the customer acquisition model that helped Publishing.com go from $2M to $100M almost overnight. This ties into Alex Hormozis value equation, which they use to self-assess their own offers.
Next, they run a personal brand audit on an Instagram influencer who has done an amazing job identifying a differentiated niche and positioning herself as THE go-to resource for that community.
Tune in if you want to copy a successful personal branding playbook, and ride along as Chase tears down Mason’s LinkedIn profile to help him grow his audience faster.
"Content alone isn't enough to go viral these days. Every person doing ghostwriting or content should have some distribution built in. Content alone isn't enough."
– Chase Dimond
WHAT YOU’LL LEARN ABOUT:
- Funnel Hacking $100 Million Company – The boys analyze a company from Alex Hormozi’s portfolio that’s gone from $2M to $100M in not time flat. They share the good, the bad, and the ugly from this high-performing funnel.
- Personal Brand Breakdown – Mason leads an audit of a successful Instagram influencer who has carved out the perfect niche for herself. The guys translate her efforts into a handful of tips anyone can use to build a better brand.
- How To Be A Premium Brand – The fellas discuss the importance of presenting a premium image while creating content for your brand. They emphasize the benefits of having high-quality production, not just amazing content.
- Roasting Mason’s LinkedIn Profile – Chase evaluates the effectiveness of Mason’s LinkedIn profile and outlines a few modest changes he could make to significantly increase visibility and attract more followers.
- Why Fall Is A Great Time For Change – The guys compare the effectiveness of starting new habits or projects in September versus New Year's and discuss why the fall season might be the best time of year to “start fresh.”
KEY MOMENTS IN THIS EPISODE:
- 00:01:44 – Funnel Hacking A $100M Business
- 00:06:56 – Breaking Down The Value Equation
- 00:10:04 – How To Become A “Mass Market” Brand
- 00:12:40 – Analyzing The Personal Brand Of An IG Influencer
- 00:21:35 – Roasting Mason’s LinkedIn Profile
- 00:25:45 – Anyone Who Writes Should Invest In Distribution
- 00:27:56 – Closing Thoughts
LIKE, FOLLOW, AND SUBSCRIBE
Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.
Keep up with Chase at…
Keep up with Mason at…
SUPPORT THE PEOPLE WHO SUPPORT US
Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm.
Thumbnail design is handled by Steven Baterina at www.creosocial.net.
166 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on October 30, 2025 21:16 (). Last successful fetch was on December 20, 2024 20:37 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 437143089 series 3276592
Watch This Episode On YouTube
In this episode, Chase and Mason cover a variety of topics around personal branding, ranging from how to build an effective marketing funnel to how to structure your LinkedIn profile for success.
They start by doing some “funnel hacking” to reverse engineer the customer acquisition model that helped Publishing.com go from $2M to $100M almost overnight. This ties into Alex Hormozis value equation, which they use to self-assess their own offers.
Next, they run a personal brand audit on an Instagram influencer who has done an amazing job identifying a differentiated niche and positioning herself as THE go-to resource for that community.
Tune in if you want to copy a successful personal branding playbook, and ride along as Chase tears down Mason’s LinkedIn profile to help him grow his audience faster.
"Content alone isn't enough to go viral these days. Every person doing ghostwriting or content should have some distribution built in. Content alone isn't enough."
– Chase Dimond
WHAT YOU’LL LEARN ABOUT:
- Funnel Hacking $100 Million Company – The boys analyze a company from Alex Hormozi’s portfolio that’s gone from $2M to $100M in not time flat. They share the good, the bad, and the ugly from this high-performing funnel.
- Personal Brand Breakdown – Mason leads an audit of a successful Instagram influencer who has carved out the perfect niche for herself. The guys translate her efforts into a handful of tips anyone can use to build a better brand.
- How To Be A Premium Brand – The fellas discuss the importance of presenting a premium image while creating content for your brand. They emphasize the benefits of having high-quality production, not just amazing content.
- Roasting Mason’s LinkedIn Profile – Chase evaluates the effectiveness of Mason’s LinkedIn profile and outlines a few modest changes he could make to significantly increase visibility and attract more followers.
- Why Fall Is A Great Time For Change – The guys compare the effectiveness of starting new habits or projects in September versus New Year's and discuss why the fall season might be the best time of year to “start fresh.”
KEY MOMENTS IN THIS EPISODE:
- 00:01:44 – Funnel Hacking A $100M Business
- 00:06:56 – Breaking Down The Value Equation
- 00:10:04 – How To Become A “Mass Market” Brand
- 00:12:40 – Analyzing The Personal Brand Of An IG Influencer
- 00:21:35 – Roasting Mason’s LinkedIn Profile
- 00:25:45 – Anyone Who Writes Should Invest In Distribution
- 00:27:56 – Closing Thoughts
LIKE, FOLLOW, AND SUBSCRIBE
Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.
Keep up with Chase at…
Keep up with Mason at…
SUPPORT THE PEOPLE WHO SUPPORT US
Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm.
Thumbnail design is handled by Steven Baterina at www.creosocial.net.
166 episodes
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