The Dimond Download by Chase Dimond & Cardinal Mason shares weekly business and marketing insights for business owners, marketers, and freelancers alike. Each week you'll get a glimpse into the minds of two legendary business owners and marketers who share everything they know about various topics you'll be able to learn and earn from.
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On Business Before Fashion, we stitch together the sparkle of the fashion and beauty worlds with threads of data-driven digital marketing insights. If you're poised to revolutionize your brand with creative zeal and analytic precision, you've just found your newest obsession. Each episode is a catwalk that showcases the behind-the-scenes mechanics and strategies driving the success of fashion and beauty brands. We're not just about the glitz; we're here to empower you with the tangible tools ...
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The Final Episode: Recapping Our Lessons Learned From 2024
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32:13Send us a text Watch This On YouTube In this episode, the boys recap their 2024 experience and share the biggest lessons they'll be carrying with them into the new year. They cover advice around how to design your environment for better outcomes, why it's worth paying money to make your life more frictionless, and when you should double down on thi…
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Paying For Premium: How to Build a Brand That Everyone Wants
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32:28Send us a text In this episode, the boys start by recapping Mason's experience at Art Basel, a renowned art fair that attracts and interesting mix of wealthy collectors, celebrities, and socialites to Miami every December. They talk about common traits of luxury brands and products, and what makes them worth calling in favors, waiting in long lines…
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Is This The Next Great Audience Growth Platform?
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35:41Send us a text Watch This Episode On YouTube In this episode, the boys recap the in-person mastermind Mason held for members of his Inner Circle community. They also talk about the social platform that’s showing signs of popping off in 2025 and why young people who want to work in a high-income role with tons of opportunity should dive head first i…
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The Millionaire Money Mindset (5 Financial Lessons We've Learned)
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27:25Send us a text This episode is all how to cultivate a "Millionaire Money Mindset." Wealthy people look at money differently, and you'll need to change how you view and manage your own finances if you want to join them. Things kick off with an update from Chase, who just closed a huge deal for his new media company that helped them smash their entir…
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Send us a text Watch This Episode On YouTube In this episode, we get a quick recap of Chase and Mason's first in-person hangout, plus their best advice for navigating Q4 as a freelancer or agency owner. It all kicks off with a discussion about how your marketing messages are probably too complicated for your audience. Keep it stupid simple, so the …
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Send us a text Watch This Episode On YouTube This episode is all about how to host an amazing in-person event. We all know how dry and boring conferences can be when they use a cookie-cutter approach, so Chase and Mason break down exactly what a “best in class” meetup would look like. It all starts by recapping Chase’s recent experience at an event…
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Networking Secrets, Nightmare Clients, and the Power of Consistency
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29:52Send us a text Watch this episode on YouTube In this episode, we hear about Mason’s experience at New York Fashion Week (not on the catwalk, sadly) and the fellas share some of their best tips around networking, dealing with problem clients, and breaking through plateaus when building a brand. It all kicks off with a discussion about how to get in …
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Funnel Hacking, Solving The Value Equation, And Roasting Mason’s LinkedIn
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27:01Send us a text Watch This Episode On YouTube In this episode, Chase and Mason cover a variety of topics around personal branding, ranging from how to build an effective marketing funnel to how to structure your LinkedIn profile for success. They start by doing some “funnel hacking” to reverse engineer the customer acquisition model that helped Publ…
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Getting Ghosted By Clients, Building Killer Products, and Mason’s Secret Project
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31:20
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31:20Send us a text Watch this on YouTube: https://youtu.be/zivim8b7Hqs In this episode, Chase and Mason discuss some of the biggest Ls they’ve taken as business owners, and the steps they took to turn their setbacks into comebacks. They also share their best advice for building killer products, which includes actively listening to customer feedback and…
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Traits of 1% Founders, Our Best “Money Well Spent,” and Buying Clout
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35:36
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35:36Send us a text In this episode, Chase and Mason discuss what makes the difference between “big” businesses and “HUGE” businesses, and lay out some of the common traits they’ve observed among the top 1% of founders. They also tell stories of their best “money well spent” scenarios, where the value they got from the product or experience was exponent…
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Goal Math, Hanging Out IRL, and Putting Things Off For No Good Reason
28:58
28:58
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28:58Send us a text In this episode, Chase and Mason talk about the value of spending time with people in-person, whether that’s taking time off to enjoy a golf trip with the boys, attending a private mastermind, or hosting an industry meet-up. Mason also shares his best takeaway from attending a mastermind hosted by Jeremy Haynes, which involves a conc…
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Insights From Working With A B2B Superstar
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32:53Send us a text In this episode, the boys catch up after a brief hiatus. Mason shares how a Tiktok follower accused him of being a fraud. Chase talks about his experience recording a new course for one of the world’s most popular B2B influencers. They both share their takeaways, which center around what separates “good” creators from “great” creator…
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How We Built Our Audience To 1M+ Followers
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42:52Send us a text In this episode, Chase and Mason discuss the content creation and distribution strategies they’ve used to grow their audience to over 1 million followers and subscribers, particularly on platforms like email, LinkedIn, and Twitter. They emphasize the importance of creating valuable content that resonates with your target audience and…
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Is College Worth It?, Downsides Of Personal Branding, and Podcast Growth Strategies
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31:14
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31:14Send us a text The fellas kick off this episode of The Dimond Download by recapping Chase’s weekend away at a wedding that cost over $1 Million to put on. They also cover a handful of interesting topics ranging from the downside of building a business that’s heavily reliant on your personal brand to current perspectives on the value of a college ed…
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Mastering the Art of Successful Course Launches
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33:10Send us a text In this episode, Chase shares a retrospective of his most recent course launch, covering everything from how to create demand to how to capture lessons learned so that your next course launch can be even better. Throughout the conversation, both of the guys talk about their experience with previous course launches and share some of t…
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AI Tools, TikTok Shop, and Missed Opportunities
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30:29
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30:29Send us a text In this episode, Chase and Mason talk about a variety of topics ranging from practical uses for AI tools to the insane momentum (and earnings!) behind independent creators repping ecom brands on Tiktok shop. They also talk about the ups and downs of running a company, why it’s so hard to consistently capture the low hanging fruit in …
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"I've Made It" Moments, Indoctrination Marketing, and Failure Stories
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30:16Send us a text In this episode, Chase and Mason talk about a variety of topics ranging from the moments they first started to feel like they were “making it” to recapping some of their business failures and what red flags they watch out for when spinning up new projects. They also talk about how Mason went from a carnivore diet skeptic to a convert…
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Taylor Swift Conspiracy Theory, Clout Chasers, and Biggest Business Regrets
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32:40Send us a text In this episode, Chase and Mason talk about a variety of topics ranging from a Taylor Swift conspiracy theory to their biggest regrets about their careers so far. They also talk about how to avoid getting taken advantage of by business “partners” who aren’t exactly trustworthy and Mason shares an idea that can help Chase earn $500k+ …
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LinkedIn Momentum, Celebrity Interactions, And Outsourcing
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24:53
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24:53Send us a text In this episode, we catch up on Mason’s birthday, Chase’s trip to Hawaii, and a handful of business topics that have been on the docket for a couple weeks. The fellas talk about what feels like a mass migration from Twitter to LinkedIn and how some B2B influencers are making a killing by doubling down on what many consider to be the …
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Send us a text In this episode, Chase and Mason cover a variety of topics that range from how to build a personal brand that has longevity to how to become the type of person who wakes up every day to high value partners and opportunities waiting for them in their inbox. It’s packed with actionable advice for things like getting out of your comfort…
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Surprising Advice From Our Billionaire Friends
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26:01Send us a text In this episode, Chase and Mason cover a broad range of topics, including everything from strategies for social media growth to the best advice they’ve received from the wealthiest people they know. You’ll learn about what content strategies are working for the guys right now on Tiktok and LinkedIn, how to get off the content treadmi…
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Buying A Ferrari, Consulting With A-List Celebrities, And Teaching Our Parents About Dropshipping?
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22:56
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22:56Send us a text In this episode, we catch up on Mason’s latest purchase, hear about Chase’s interaction with an A-list celebrity, and debate whether or not the boys’ parents could cut it in the digital marketing world. Mason and Chase also cover a few rapid-fire topics related to swallowing your ego, buying back your time by hiring experienced coach…
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Blind Ranking The Best and Worst Business Models
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30:26
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30:26Send us a text In this episode, the boys play a game where Chase is presented with five business models and has to rank them in order from best to worst. The catch? He has no idea what the five business models are, or which one is coming next. As the game progresses, they discuss the pros and cons of each option, including what types of people migh…
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9. Integrating Online and Brick and Mortar
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32:37Get ready for another insightful journey on "Business Before Fashion." In this third solo episode of the season, we're delving into the dynamic world of omnichannel marketing. Reflecting on my days at Canopy Labs, where my adventure in intertwining online and offline data began, I've seen firsthand how the fashion and beauty industries have evolved…
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Weekend Catchup + Our Personal Problems and Relevant Solutions
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29:08
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29:08Send us a text In this episode, we get an update on Mason’s latest “fight night” experience, including a few well-known folks he got to rub shoulders with. We also discuss our personal experiences meeting celebrities like Russell Brunson and Donald Trump. After that, we give shoutouts to a few of the students, team members, and inner circle members…
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Send us a text In this episode, Chase Dimond and Cardinal Mason discuss: - Klaviyo Is a Competitor Now - Crypto Bull-Run (Mason is annoyed) - LinkedIn Business UpdateBy Chase Dimond
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8. Mastering The Message: The Art Of Copywriting with Chase Dimond
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45:09Join host Sam McGregor as she unravels the crucial significance of copywriting within the digital marketing sphere with none other than Chase Dimond. A name that echoes in email marketing circles for his profound expertise. So, gear up to delve into this thrilling exploration! Key takeaways: The Essence of Copywriting: Effective strategies and the …
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What Reality TV Can Teach You About Copywriting
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27:45
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27:45Send us a text In this episode, Chase Dimond and Cardinal Mason discuss: - How to monetize a personal brand without selling courses - What Reality TV Can Teach You About Copywriting - Educational Email Course UpdateBy Chase Dimond
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Send us a text In this episode, Chase Dimond and Cardinal Mason discuss: - This is not an ad: We share a few people and companies who have done right by us - Spending money for fun - How to spend money to actually give you real joy - The Copywriting OlympicsBy Chase Dimond
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7. Emotional Aspect of Beauty and Fashion Marketing with Mary Young
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49:53Welcome to a heart-to-heart episode where host Sam McGregor and guest Mary Young unravel the beauty of intertwining fashion, business, and a huge dose of self-love. This episode isn't just about lingerie; it's a rallying cry for women everywhere to embrace their true selves, powered by the story behind Mary Young's brand and her new venture into po…
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Social Media Growth Tips from 2 Dudes with 1M+ Combined Followers
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39:11
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39:11Send us a text In this episode, Chase Dimond and Cardinal Mason discuss: - Zuck becomes a UGC creator - Getting pitched and learning from it - Social Media Growth TipsBy Chase Dimond
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Mason's Webinar Tips // Tweet of the Week // Go Big or Stay Complacent?
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26:41
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26:41Send us a text In this week's episode, Chase Dimond and Cardinal Mason discuss: - Tips to crush your next webinar - Tweet of the week - Go Big or Stay Complacent?By Chase Dimond
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Welcome to a solo episode of 'Business Before Fashion,' where your host, Sam McGregor, takes you on a deep dive into the world of customer journey mapping. If you're curious about what sets apart the best email strategists and how they harness this powerful tool to elevate brands, you're in the right place! In this episode, Sam shares her passion f…
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If you could build any business, what would it be?
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32:49
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32:49Send us a text In this episode, Chase Dimond and Cardinal Mason discuss: - Tax tips - If you could build any business, what would it be? - LinkedIn business updateBy Chase Dimond
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How to Know When to Hire an Agency + How to Get to $10K a Month With No Personal Brand
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26:00
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26:00Send us a text In this episode, Chase Dimond and Cardinal Mason discuss: - How to Know When to Hire an Agency - How to Get to $10K a Month With No Personal Brand - Instagram Is the Best Funnel for B2C and It’s Not Even CloseBy Chase Dimond
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5. Turning Customers Into Affiliates with Noah Tucker
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33:15Today, we're taking a deep dive into the evolving world of affiliate marketing, moving beyond the traditional approaches and into innovative strategies that are revolutionizing the e-commerce landscape. Joining us is Noah Tucker, CEO of Social Snowball. Noah's journey from high school graduate to eCommerce maven and digital marketing expert culmina…
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The Best Business Content Creators / Sean Franks Tweets / Should You Hire Friends and Family?
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34:13Send us a text In this episode, Chase Dimond and Cardinal Mason discuss: - The Best Business Content Creators - Sean Franks Tweets - Should You Hire Friends and Family?By Chase Dimond
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How to Trick Yourself Into Accomplishing Your Goals & How to Grow an Email Newsletter
23:14
23:14
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23:14Send us a text This week, Chase Dimond and Cardinal Mason discuss: - How to Trick Yourself Into Accomplishing Your Goals - How to Grow an Email Newsletter - Entrepreneurship Lessons and AdviceBy Chase Dimond
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CEO Resolutions // Tips on Managing People // Raise Your Kids Rich?
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29:40
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29:40Send us a text In this episode, Chase Dimond and Mason Doerr discuss: - CEO Resolutions - Tips on Managing People - Raise Your Kids Rich?By Chase Dimond
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Send us a text In this episode, Chase Dimond and Cardinal Mason discussed: Our Wins of 2023 Our Losses of 2023 Our Goals for 2024By Chase Dimond
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How to Market in the Most Wonderful (And Dead) Time of the Year
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24:23Send us a text In this episode, Chase Dimond and Cardinal Mason discuss: - Christmas Gift Ideas for Fellow Entrepreneur Friends - How to Market in the Most Wonderful (And Dead) Time of the YearBy Chase Dimond
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Welcome to another exciting episode of 'Business Before Fashion,' where we unravel the magic of in-person events in the fashion and beauty industry. This episode is a special treat, as we're joined by Palak Dave, a seasoned corporate marketer with over a decade of experience orchestrating over 250 workshops and in-person events for high-profile bra…
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Crypto Bull-Run? Best Investments We've Made! And Copywriting Tip of the Week
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18:34Send us a text In this episode, Chase Dimond and Cardinal Mason discuss: - Crypto bull run incoming, wyd about it? - Best investment we've ever made (real ROI) - Copywriting Tip of the WeekBy Chase Dimond
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Welcome to another solo episode of 'Business Before Fashion,' where your host, Sam McGregor, takes you on a deep dive into the world of customer journey mapping. If you're curious about what sets apart the best email strategists and how they harness this powerful tool to elevate brands, you're in the right place! In this episode, Sam shares her pas…
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Post Black Friday Cyber Monday Email Marketing Tips
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27:20Send us a text In this episode, Chase Dimond and Cardinal Mason discuss: - What we bought on Black Friday and Cyber Monday - Post Black Friday Cyber Monday Email Marketing Tips - LinkedIn Business UpdateBy Chase Dimond
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2. Revolutionizing E-Commerce: The Shift From Coupons To Cash Back
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30:09Get ready to dive into another fabulous episode of 'Business Before Fashion' where we blend the glitz of fashion with the grit of data-driven marketing. This time, we're thrilled to welcome Oren Charnoff, co-founder of Fondue, now a part of Postscript, who's revolutionizing the world of digital coupons. It's not every day we get to explore innovati…
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Send us a text In this episode, Chase Dimond and Mason Doerr discuss: - Chase's birthday plans - 5 Tips for First Time Entrepreneurs - Does Self Development = Business Success? - CopyMBA BFCM Deal (see below) Get Copy MBA & Special Bonuses For Just $497: https://www.copymba.com/bfcm?el=aimiBy Chase Dimond
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The Pros and Cons of Running A Single Business vs. Multiple Businesses
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25:51
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25:51Send us a text In this episode, Chase Dimond and Cardinal Mason discuss: - State of the Union Address for DTC - Weird Perks of Having Money - The Pros and Cons of Running A Single Business vs. Multiple BusinessesBy Chase Dimond
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3 Tips for Scaling Your Agency Past $100,000 Per Month
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20:09Send us a text In this video, Chase Dimond and Cardinal Mason discuss: - New money-making method Mason just discovered - LinkedIn Business Update - 3 Tips for Scaling Your Agency Past $100,000 Per MonthBy Chase Dimond
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1. Consolidating Your Marketing Tech Stack
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39:57Hey there, fellow marketing mavens and enthusiasts! Buckle up because you're in for a treat with our latest podcast episode—it's all about making your marketing tech stack as sleek and mighty as a panther in the digital jungle. We're thrilled to have Jimmy Kim, the mastermind CEO of Sendlane, join us to demystify the art of streamlining your market…
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